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Bird’s Nest stadium engineer joins Salford as visiting professor

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Martin Simpson- University of Salford Professor- Arup

An engineer who took technology from the aerospace industry and applied it to the construction of the iconic Beijing Olympic stadium has been appointed as a Royal Academy of Engineering Visiting Professor of Innovation at the University of Salford.

Martin Simpson, who works as an Associate Director for Arup, will be specialising in the University’s drive to promote building information modelling (BIM) to the construction industry ahead of major government reforms.

Martin will be joining the University’s School of the Built Environment, which has the UK’s largest team of researchers devoted to BIM.

Martin said:

“I am very enthusiastic about taking this role as a Royal Academy of Engineering Professor of Innovation with the University of Salford.

“I’m passionate about the philosophy and technology of BIM, as it is emerging as a new paradigm to reduce waste and increase efficiency within the construction industry. I am looking forward to working closely with the BIM experts at the University of Salford and bringing these together with the knowledge and experience of Arup as a world leading consultant in the built environment.”

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