Jurys Inn Birmingham has received a £4.7 million makeover as part of the company’s £25 million refurbishment programme.
The 445 bedroom hotel, the largest in Birmingham city centre, has seen all 445 bedrooms, 20 meeting rooms and public areas refurbished with the addition of a stylish new contemporary restaurant and bar.
Speaking about the development, Head of Construction at Jurys Inn, Jonathan Livesey said:
“Jurys Inn Birmingham previously had a very open, traditional configuration which has now been redesigned and a fresh new design scheme has been introduced. Guests have been provided with warmer spaces and voile partitions have been introduced to offer a more intimate atmosphere. Key design features including local art installations, unique glass sculptures and chandeliers made from green wine bottles are in place, all adding to the stylish and contemporary look and feel of the hotel.
“It is very much part of our focus at Jurys Inn to move forward in terms of design, the makeover of the hotel in Birmingham offers a consolidated package to the guest.”
Before undertaking the refurbishment Jurys Inn initiated a competition – inviting four design companies to submit a design and presentation to answer a basic brief. On this Jonathan added:
“The brief was an operational one looking at day part requirements, number of customers, who the customer is and ideas on design intent.
“Red Sky Design really hit the brief more than anybody else in terms of the layout and flexibility of spaces. Their presentation focussed on illustrating how a restaurant can flow into a bar during busy periods, which for hotel design is a real challenge.”
With the use of colour, segregated smaller spaces, darker wood furnishings, warmer fabrics and new large comfortable armchairs the general theme of the newly refurbished hotel was described by Jonathan as “stylish and comfortable”. This breaks with the previous trend of large open plan design with lots of marble and stone used.
The newly refurbished restaurant, so named ‘the grill on Broad St’ has also proved a real hit with guests since opening.
Rachel Strange, General Manager at Jurys Inn Birmingham said: “We have seen an amazing transformation of the hotel over the past sixteen months and we’re so excited about our new offering, especially the new bar and newly named restaurant ‘the grill on Broad St’.
“The new restaurant has an open kitchen and stylish booths for chic, private dining. You really need to come along and see it to believe it – we’re proud to say we’re a real hidden gem on Broad Street.
“We have a great offering for both our leisure and business customers, coupled with our steadfast commitment for delivering great customer service.”
The development at Birmingham is part of a nationwide development and will see hotels from Cork to Edinburgh refurbished and redesigned.