The owners of Harry Ramsden’s – world famous for its fish and chips – are set to invest £1m in the iconic British brand, with the introduction of state of the art technology across its estate.
For the past 6 months, digital screen technology has successfully been pilot-tested within its quick service restaurants in Bluewater shopping centre in Dartford, West Quay Shopping Centre in Southampton and at its takeaway restaurant on Bournemouth seafront.
The results have been such that Phase 1 of a six month roll out programme has now been scheduled, and within the next six weeks, five NEC V422 42” HD digital screens will be installed in each of the 15 selected outlets in UK and Eire.
Joe Teixeira, CEO of Harry Ramsden’s noted:
“The positive feedback from customers coupled with the marked uptake in sales of the various products promoted on live screens has been such that it makes sense to equip as many outlets with this technology, as quickly as possible. Whilst we will not be moving away completely from traditional translights just yet, digital technology will clearly play a key role in our future plans.”
“As Harry Ramsden’s continues to move forward in successfully attracting new customers with our extended menu, this ‘cloud based’ digital signage platform affords individual outlets the opportunity to offer the most relevant promotions instantaneously to reflect local tastes, and that can only bring increased benefits to both our customer base and our brand.”
Harry Ramsden’s outlets included in the first phase of the roll out programme are Scarborough, Blackpool, Trafford Centre, Manchester Chester Street, Cheshire Oaks, Salford Quays, Mansfield, Meadowhall, Great Yarmouth, Eastbourne, Stratford , Lakeside, Livingston and in Dublin, at their outlets in Tallaght and Liffey Valley.