Industry News, North West

Marco Pierre White rebrands Hoylake

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Marco Pierre White

Marco Pierre White has rebranded his Frankie’s Bar & Grill restaurant in Hoylake.

Frankie’s, originally a joint venture between Marco and champion jockey, Frankie Dettori, re-launched as Marco’s New York Italian on June 17th 2013.

The re-launch followed a 12-month branding exercise with the celebrity chef working alongside a team of experts to evolve the New York Italian concept. Market research and customer feedback were key to the brand’s development, which informed menu creation, service delivery and general operations to transform the dining experience.

The new venture has seen Marco partner with Sanguine Hospitality, a hotel and restaurant development company, who he already works with on his Steakhouse Bar & Grill chain.

As well as boasting a sensational new menu, Marco’s New York Italian introduces more theatre to the overall dining experience. Marco also appointed Aldo Bove as restaurant manager to take the helm at his new venture.

Marco Pierre White said:

“New York Italian is a cuisine which I love whole-heartedly. It celebrates resourcefulness and culinary intervention, and it is those key elements which I have tried to capture when devising the new menu for Marco’s New York Italian. I want it to reflect on all the things you have in your mind when you think of Italian American food – vibrant colours, fresh, natural and earthy ingredients, and that no-nonsense “street” attitude juxtaposed with years of tradition and real heart.

“We also like to think that it’s our emphasis on authenticity that really sets us apart. We want to give people a real flavour of Italian American and a true sense of that unique explosion you get when you fuse ingredients from these two wonderful countries.”

The new menu offers a range of Italian and American classics with ‘primi’ dishes such as goat’s cheese arancini risotto fritters, garlic and lemon prawns, bruschetta and buffalo mozzarella with avocado.

Matt Knight, general manager of Marco’s New York Italian and the adjoining Holiday Inn Express hotel, said:

“The re-launch will enhance our guest’s overall experience and we’re really pleased with the new concept. Marco has really taken on board customer comments to create a menu and brand that will keep diners coming back again and again.”

Holiday Inn Express Hoylake and Marco’s New York Italian is located at The Kings Gap, Wirral, CH47 1HE. For Marco’s call 0151 632 2073, email  HYPERLINK “mailto:info@marcoshoylake.com” info@marcoshoylake.com or visit:  HYPERLINK “http://www.marcoshoylake.com” www.marcoshoylake.com. For more information on Holiday Inn Express, please visit:  www.hiexpresshoylake.co.uk.

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