River Island’s Liverpool store officially reopened last month after a multimillion pound refurbishment.
The £5million re-fit sees the site on Church Street near Liverpool One take the coveted crown as the brand’s largest UK retail space.
In a prime footfall area, the high street favourite is positioned over three floors totalling 23,463sqft and will offer men’s, women’s and kid’s fashion and accessories, plus a collection of exclusive brands.
“River Island are very excited about the new store in Church Street, Liverpool”, a spokesperson said. “The store will serve to epitomise the brands design ethos and provide a modern and forward thinking environment in which to shop. The store design uses an eclectic combination of retro and contemporary materials which are reflective of our stores across the country. We look forward to opening and hope our customers will enjoy the shopping experience.”
River Island went all-out to celebrate the re-launch, with ice cream trikes navigating around key areas distributing complimentary ice creams along with a voucher to redeem in store- entitling the customer to a free gift with purchase.
The event also had hair and grooming by Electric Hair, exclusive dress giveaways for Lashes of London and Lola Loves, music from DJ’s Anton Powers and Liam Hincks plus a gift card give away for the first 100 customers. To celebrate the kidswear section there was balloon twisting and a gift for the children with purchase.
River Island has grown to become one of the most successful stories of British fashion retail with a design heritage that dates back more than 50 years. River Island’s one hundred plus design team delivers fresh, fun, feel good fashion to its customers, with over 12,000 pieces of clothing designed in-house and delivered into stores every year.
River Island has nearly 300 stores across the UK, Ireland and internationally throughout Asia, the Middle East and Europe.
A spokesperson added, “At River Island we try really hard to bring new and original fashion to you, with design at the heart of absolutely everything we do. Almost everything is designed in-house and with one of the largest design teams on the High Street this means we can have fabulous new fashion arriving in-store and online every single week.”
River Island operates a global supply chain network, sourcing and manufacturing its products throughout the world.
The company works actively with suppliers and official agencies around the world in safeguarding and improving the rights and working conditions of workers in factories which supply their products.
In June 2008 River Island became a member of the Ethical Trading Initiative (ETI). Established in 1998 the ETI is an alliance of companies, trade union organisations and non-governmental organisations committed to working together to identify and promote good practice in the implementation of codes of labour practice. It is about initiating change and tackling the difficult issues involved in global manufacturing today. The ETI has more than 50 member companies and nearly 38,000 suppliers who collectively employ more than six million workers around the world.
With a combined management experience of 45 years, Peninsula Contracts are well versed in the art of shopfitting and joinery
At the helm is Dave Storey who has worked with the rest of the management team from the tools to the board, giving clients a reassurance in the depth of knowledge and practical experience.
One company that has taken full advantage of Peninsula’s experience is River Island. For over 20 years Dave Storey has been working with the high street favourite to produce stunning shop interiors.
“Over the years I have built up a very good relationship with River Island”, says Dave. “They are a very good client to work for.
“On the development in Church Street we stripped the building out, installed all the new steel work, opened up the basement, installed lifts and the new staircases. The shop was previously two floors, after this development it is spread across four.”
When asked what Peninsula pride themselves on as a company, Dave said: “We pride ourselves as one of the most dedicated shopfitting and interior contractors based in the UK, bringing innovation and drive to every Shopfitting project that we complete.
“Our experience means that we are a clients first choice every time.”