Serving up traditional and authentic Mexican cuisine, and specialising in burritos, tacos and margaritas Benito’s Hat is an enticing and exciting collection of restaurants dotted across central London.
The latest site, Benito’s Hat Farringdon, opened in November 2013 and joins venues on Goodge Street, Covent Garden, Oxford Circus and King’s Cross Station.
Founded in 2008 by Ben Fordham and Felipe Fuentes Cruz, Benito’s Hat offers up a breakfast menu alongside a simple, fresh lunch time menu, and as well as a thriving evening environment with cocktails and Mexican beers, the restaurant ensures that Mexican food is certainly fun! Dover Design was the interior design practice behind the latest Benito’s Hat restaurant, working alongside leading branding agency, Ragged Edge.
Dover Design Director, George Georgiou, said:
“Before setting up Benito’s Hat, Ben spent some time in America, where burrito bars were proving very popular and a common sight. Ben believed that this was something that would translate well in the UK and this latest site – the fifth – is located in Farringdon.”
“The brief presented to us and Ragged Edge was to move this site on a little in terms of the design of the previous restaurants. This is the first Benito’s Hat restaurant that we have been involved with, after first looking at the site back in April 2013. Work began in September, giving us time over the summer to get to grips with the concept that Ben wanted.
“We developed the design from the ground up, carefully considering the materials that we would use. The fascia is quite striking; there is a flexible island margarita bar in the middle of the restaurant; and the lighting scheme is really effective in creating a distinction between daytime and evening eating.”
Benito’s Hat has a very inviting ambience, where guests can enjoy a burrito and a margarita in the evening, whilst during the day the central bar converts into a communal table where diners can sit and enjoy a meal. The neutral interior draws inspiration from street vendors and food trucks while bringing in an element of comfort, featuring exposed brick walls and reclaimed furniture, with not a Sombrero in sight!
Dishes on offer at Benito’s Hat include the baby burrito, tacos, salads and Mexican tapas, as well as deserts and an enticing tequila and rum-based cocktail list. Organic Mexican coffee is also available, alongside a selection of soft drinks and aguas frescas.
Commenting on Dover Design’s involvement with Benito’s Hat, George said:
“Being involved with Benito’s Hat is extremely important to us. We always want to be associated with strong brands and Benito’s Hat is at the forefront of the revolution in Mexican currently taking place in the capital. As a designer, working on a growing brand presents us with an interesting challenge as we want to present something a little different, without losing sight of what the product is, but it is a very enjoyable challenge.”
For more information on Benito’s Hat, please visit: www.benitos-hat.com.
Gary Bluff Projects Ltd
Gary Bluff Projects Ltd is a fit-out contractor specialising in the hospitality industry, specifically working on restaurant projects. The company has been in operation for nine years and within this time has worked with numerous leading restaurant names, including Frankie & Benny’s, Prezzo, Zizzi, Byron and Pizza Express, amongst others.
Working on Benito’s Hat Farringdon, Gary Bluff Projects Ltd was appointed as the fit-out contractor. This is the first Benito’s Hat that Gary Bluff Projects Ltd has been involved with, but it was a very important jumping on point for the contractor.
Gary Bluff Projects Ltd Director, Gary Bluff, commented:
“This is very exciting time for Benito’s Hat. The brand is looking to grow and we hope to continue working with them.”
“We pride ourselves on the quality and high standards of our fit-outs; achieving tight programmes.”