Entrepreneurs Amanda and Daniel have built up their £12 million frozen yoghurt business from scratch and now have franchises worldwide.
Yoomoo stores can be found in Thailand, China, Switzerland, UAE, Greece, Ibiza and Cyprus as well as six in the UK.
The inspiration for Yoomoo occurred to the business partners who are also a married couple when on holiday in Las Vegas in 2009. Talking to Premier Hospitality Amanda said:
“We saw the frozen yoghurt phenomena in America and saw the gap in the UK market. After researching the product we noticed the trend in the UK towards healthier eating and saw frozen yoghurt shops popping up all over the country.
“We pitched our idea to Harrods and were offered a space managed to – though the time was right. After lots of research we opened to trade in September 2010 in our first store in Harrods.
“Harrods is an unbelievable platform for us. It is such a recognisable brand internationally and the standards are second to none. They loved our brand and vision and liked the fact that they would be the first Yoomoo store ever.
“They knew from our pitch we were ambitious and were going to make it big, as well as believing in the product and marketplace. They had been approached by every single frozen yoghurt company in the industry, from Britain and America; so we were delighted that they went with us.”
Yoomoo will soon be relocating within Harrods due to a refurbishment taking place; their new home will be in the Toy Kingdom on the third floor.
The most recent franchise Yoomoo have opened was in Birmingham’s Selfridges on the 18th November; bringing the total number of UK stores to five. The company also have a supermarket range which features in every leading supermarket nationwide.
They have sites in Harrods, Canary Wharf, Westfield Stratford, O2 Centre Finchley Road, Blackpool and Selfridges in Birmingham. Yoomoo currently employ seven members of staff in their Head Office.
Amanda’s confidence in the product was obvious during her chat with Premier Hospitality. She said:
“We have a great premium product which is natural, with no chemical additives. It is not a chemical powder or mix. We own our own recipe and it was popular straight away. People really loved it.
“People want to know what they are eating and are very concerned with nutrition and making healthier choices. The fact that we are very British and all our products are made in Britain appeals to customers. The product is also fat free.”
The brand centres on Yoomoo’s herd of cows; each representing different flavoured frozen yoghurts. Angelmoo, berrytwistmoo, cherrychocmoo, devilmoo, nakedmoo, tropicoolmoo and kickstartmoo are a selection of the quirky flavours that customers can sample in Yoomoo stores.
The design of different Yoomoo stores varies; some offer customers the chance to self serve and others are full serve. Amanda told Premier Construction that the brand are very adaptable in terms of the design of the store and are not simply a “cookie cutter model”.
The couple plan to continue to expand their ever-evolving frozen yoghurt empire by growing the brand further on an international front. Amanda and Daniel, who are married, are both very ambitious and have always wanted Yoomoo to be a global company.
“The brand is like my fourth child. It is blood; we eat, breathe and sleep Yoomoo. The fact that we are married means Yoomoo is 24-7 for us both. We discuss it with each other and with our three children.
“I created the brand from nothing so seeing it evolve from inside my head to be converted into many different languages is unbelievable. I used to work in the magazine industry and so have a creative background.
“Daniel has a background in consumer brands and so has focused on developing the business. Our different strengths and weaknesses work well together and neither of us would, or could do each other’s job.
“I’m really excited by our business and am very proud of what we have achieved.”
360 Commercial Interiors
360 Commercial Interiors specialise in food and restaurant retail interiors fitout and refurbishments. Having been in operation for seven years Premier Hospitality caught up with Managing Director Martin Turner to find out more about the company.
The company has previously worked with firms such as Sblended Milkshakes, Apres Bars, Fleet Street Kitchen and Obika Restaurants offering various interior fit out services. Most recently they have been involved in frozen yoghurt company Yoo Moo’s relocation to the Toy Kingdom within department store Harrod’s.
Martin Turner said:
“We have worked closely with Yoo Moo for over four years now and we have carried out numerous refurbishments and installations for them throughout the UK, including their latest projects in Selfridges Birmingham and O2 Centre London.
“We also carry out the international designs for Yoomoo’s worldwide franchises; including space planning and design in conjunction with Yoo Moo Head Office.
Previously located on Harrods’s fifth floor, Yoomoo have now moved to a new permanent home on the third floor. 360 Commercial Interiors designed and fitted the restaurant providing new wall finishes, flooring and lighting. The firm also provided a new bespoke joinery counter, electrical works and carried out other associated services.
“It is obviously a fantastic project for us to be involved in; we strive hard to build and continue successful relationships with our clients in order to gain repeat business.
“Customer satisfaction is at the heart of everything we do as we always try to exceed our client’s expectations which has been a successful part of our growth to date.”