Situated on Brewer Street, The Shadow Lounge is a sophisticated and exclusive gay members’ club experience in London.
The club has been a fixture of the city for some time and is popular amongst London’s gay community.
Earlier this year the club was given a radical makeover, transforming it from a dated nightclub to a high-end venue. The Shadow Lounge now boasts state-of-the-art audio technology and the latest lighting equipment and is truly a destination venue for Soho.
Work began on The Shadow Lounge’s £500,000 overhaul in March 2014, with construction reaching completion in May 2014. Harrison provided architectural design services on the project, whilst Fairland Contractors was the main contractor and Northern Light was responsible for the audio and lighting concept.
Harrison is a leading international hospitality design consultancy with operations in both the UK and USA. Established in 1990, Harrison specialises in the design and on-site development of bars, restaurants and hospitality retailing concepts, with previous projects including Core Bar on Queen Street, London; T.G.I. Friday’s in Nashville, Tennessee; and The Roman Baths Kitchen in Bath. Services include brand positioning, design and development, along with master planning, space planning and full project management. Fairland, meanwhile, was started by Jim Sutherland in 1990 and is now one of the country’s leading specialist contractors for the public house and leisure industry.
The main materials used within the nightclub project included brick built BSMT arches, polished concrete and a mix of steel and polished marble tiles. Internally the building comprises a ground floor reception area, a dance floor, booths, a drinks bar and washroom facilities.
It is the lighting which really stands out at The Shadow Lounge and really brings the club to life with its vibrant mix of red, blue, greens and well, pretty much every shade of the spectrum. The lighting truly helps to transform the interior, so that when guests enter the venue they will marvel at their surroundings before heading to the bar. Meanwhile externally, the building has been kept very modest and comprises a set of bespoke black double doors, with simply a doorbell and a concrete tile feature surround to complete the look.
Work ran smoothly on the project and the team encountered no major challenges whilst implementing the changes at The Shadow Lounge.
Speaking to Premier Hospitality about The Shadow Lounge’s recent transformation, Harrison Associate Director, Jon Bentley, said:
“This project has been very important to be involved with and by reviving an existing venue it brings a lot of nostalgic goodwill from within the gay community.”
“And quite simply, the lighting technology is awesome.”
The Shadow Lounge is open Wednesday to Saturday and is available for hire. Each night has a particular theme, from Thursday’s ‘I Love You, But I Have Chosen The Disco’ night to Saturday’s ‘Wicked & Wonderful’ themed night, there is never a dull moment at The Shadow Lounge.
To accompany the club’s themes, The Shadow Lounge presents an extensive list of drinks, offering guests a collection of classic cocktails alongside wines, spirits and beers. Wines are available by the glass or by the bottle and include red, white, red and champagnes.
Cocktails include the ever-popular mojito, Tom Collins and Cosmopolitan, alongside the hazelnut swirl, the Atlantic and the strawberry daiquiri. A mini cocktails selection is also available and includes such delights as the eclipse, the bubblegum and the purple rain.
As an exclusive members club, membership benefits include personal table service, a bottle of champagne for birthday books, exclusive rates for venue hire, email updates and much more. Guests can also book their own private area within the club, providing groups with the opportunity to reserve a luxury table complete with personal waiter.
For more information about The Shadow Lounge or to make an enquiry about hiring the venue for a private event, please visit: www.theshadowlounge.co.uk.