Spanish restaurant chain La Sala is set to open its first UK venue in September 2014.
The new restaurant will be based in Chigwell, Essex and is due to wow locals with its unique social dining experience and mouth-watering array of menus.
La Sala’s first steps beyond the Iberian Peninsula have led to a prominent spot in Woodford Green, previously occupied by the White Hart Inn, and offer convenient access to London Underground and the M11.
The former public house is being transformed to create an authentic, unique Spanish atmosphere in the heart of Essex. The new venue in Essex will base its menu and dining experience on their flagship restaurant in Puerto Banus, Marbella. James Horler is the UK Chairman of La Sala; James gained recognition in the industry by building up the La Tasca chain before selling it for £135 million in 2007. His expertise in establishing and expanding restaurant concepts is clear to see.
James Horler commented on his plans to continue to expand his new venture, La Sala:
“I’ve already been out to Spain with our design team so that they can embrace the entire La Sala experience and recreate its unique essence here in the UK. We will be looking to roll out a second site within 12 months, with a third to follow, maybe in West London”
The chain has already been backed by a host of big names from the world of football, including Alex Oxlade-Chamberlain and Stephen Carr, who all support the huge success of its four Spanish sites.
Former Tottenham Hotspur midfielder David Bentley, after retiring from professional football, has revealed plans to focus on the growth of La Sala.
Bentley, 29, has invested in La Sala which is famed for its flagship restaurant in Marbella, which is a regular haunt of celebrities such as the TOWIE crew and Jamie Oliver. Commenting on David Bentley’s involvement with La Sala, James Horler, said:
“It’s very sad that David has had to retire from the game, but there is always a silver lining and we are very excited about his involvement in the growth of La Sala.
“The La Sala brand enjoys international recognition and, with David’s backing, we are very excited about the prospects for growth in the UK.”
David said that since retiring from football La Sala has given him the opportunity to take his life in a different direction.
“I’m involved in La Sala, which we’re bringing to the UK, so there is a lot of work there.”
La Sala’s co-owner, James Horler, added:
“I’m really excited about this opportunity as La Sala is a totally different concept and the right brand to bring to the UK at this time. The La Sala brand already has international recognition and we’re aiming to transfer this proven formula of atmosphere, quality, exceptional service and value to the UK.”
The company announced its UK presence with support for the recent Springboard ‘Next Big Event’ gala dinner at London’s Excel. Springboard aims to help young, disadvantage and underprivileged young people achieve their potential by finding training and employment opportunities within the hospitality, leisure and tourism industries.