Founded in 1992 by Sir Howard Panter and Rosemary Squire OBE, the Ambassador Theatre Group Ltd (ATG) is the world’s number one group for live theatre.
The group has 40 venues in Britain and on Broadway and as well as being an internationally recognised award winning theatre producer is also a leading force in theatre ticket services.
ATG has some of the most recognisable venues in the West End, including the Lyceum, Apollo Victoria, Harold Pinter and the Playhouse. Throughout the UK, the group owns the New Alexandra Theatre in Birmingham, the Opera House in Manchester, the Grand Opera House in York, and the Theatre Royal in Glasgow, amongst others. Meanwhile, over in the States, ATG operates The Lyric Theatre, which is the largest theatre on Broadway.
Some of the most popular shows being shown by ATG at present include Wicked, The Lion King and The Book of Mormon, which was the winner of Best New Musical at the 2014 Olivier Awards. Additional productions include the likes of West Side Story, Dirty Rotten Scoundrels, The Rocky Horror Show, Spamalot, Legally Blonde and South Pacific.
Forthcoming productions include Women on the Verge of a Nervous Breakdown, as well as a number of classic pantomimes including Dick Whittington, Peter Pan, Jack and the Beanstalk and Snow White and the Seven Dwarfs.
ATG is majority owned by Providence Equity Partners, which is the world’s leading private equity company. Providence Equity Partners specialises in media, communications, education and information investments and manages fund with $37 billion in commitments.
A spokesperson for ATG said:
“The Ambassador Theatre Group (ATG) is the global leader in live theatre. ATG owns and operates 40 venues, is an internationally recognised award-winning producer and operates a market leading theatre ticketing business. We are the UK leader in theatre ticketing services, selling over 10 million tickets per annum and with a unique customer database of over 6 million UK households.
“Engaging with local communities is an important part of our work and our creative learning activities aim to develop theatre audiences and practitioners for the future and make the arts accessible to all. The magic of an outstanding theatregoing experience is at the heart of everything we do and we are passionate about offering our visitors the highest quality performances together with exceptional service.”
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