BrewDog in Liverpool

BrewDog, Scotland’s largest independent brewery has brought its unique craft beer crusade to Merseyside.

Doors opened at BrewDog Liverpool on 12^th November 2014, and with a capacity for 300 guests, it is already proving to be another successful venue in the BrewDog portfolio.

Located at Manolis Yard, on Colquitt Street, BrewDog Liverpool is the tenth BrewDog bar to open in 2014 from founders James Watt and Martin Dickie. Not only does BrewDog aim to change the face of beer in the region, it also has plans to provide a totem pole for craft beer in every major UK city.

BrewDog Founders, James Watt and Martin Dickie, said:

“We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market, so we decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007, BrewDog was born. Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hard-core beers.

“We are dedicated to making cool, contemporary and progressive beers showcasing some of the world’s classic beer styles. All with an innovative twist and customary BrewDog bite.”

BrewDog Liverpool showcases 30 beers on tap, from renowned breweries from all over the world, including Mikkeller, Flying Dog, Evil Twin, Mad Hatter and Stone. BrewDog Liverpool not only boasts highly trained Cicerone Beer Servers behind the bar, there is also a ‘press for beer’ button at each booth so that no drinker ever goes thirsty.

James Watt said:

“Liverpool has an awesome heritage of carving its own path, disregarding the homogeny of the mainstream, as well as an historic connection to beer. Some of the earliest IPAs bound for India departed British shores from the ports of Merseyside, so this new bar is something of a craft beer homecoming.

“The new bar is at the heart of one of Liverpool’s most exciting districts, and we will be adding to the existing array of cool bars and venues in the area, which have already demonstrated the changing tide of craft beer in the city.”

Work began on the BrewDog project in August 2014, with Michaelis Boyd providing all of the design work on the project and Fairland Contractors on board as the main contractor.

Michaelis Boyd has built up a strong working relationship with the team at BrewDog, having designed the interiors of BrewDog’s headquarters in Aberdeen, as well as BrewDog sites in Sheffield, Cardiff, Clapham and Shepherd’s Bush. The practice was also involved in BrewDog’s first bottle shop, BottleDog.

Discussing this latest addition to BrewDog, Daryl Fitzgerald of Michaelis Boyd, said:

“BrewDog had very pragmatic targets in terms of capacity, cellar requirements and operational methods, which had evolved from previous sites and designs. The design brief however was very much fluid, as they are keen for us to push BrewDog as a brand into a new direction.”

BrewDog’s arrival in Liverpool follows successful openings in locations such as São Paulo, Tokyo, Gothenburg, Dundee and Florence. Moving forward, BrewDog has plans to expand its international division with bars in Rome, Bologna, Helsinki and Berlin in the near future.

James said:

“BrewDog Liverpool is a key bolt hole for the craft beer revolution. There is a craft beer enlightenment taking place across the UK, and far from simply selling beer to those looking for it, we see our bars as the frontline in making everyone as passionate about craft beers as we are.”

Daryl said:

“BrewDog Liverpool was a great chance to take the design in a direction that echoed the principles of how the brewery began. It was an opportunity to experiment juxtaposing the industrial materials they are surrounded with, against natural rough textures to create interesting but inviting and comfortable spaces.”

For more information about BrewDog, please visit: www.brewdog.com.

360 Volt

360 Volt specialise in vintage industrial lighting and have a large supply of products which they supply to a number of hotels and restaurants. The team restore original light pieces collected form all over the world and refurbish every product originally.

Having been in operation for nine years the firm have worked on a number of projects including Levi’s store, Von Trapps restaurant in Seattle, and Town Hall Hotel in London.

We caught up with Hilde Delange, the Managing Director of 360 Volt, to find out more about the firms involvement with Brew Dog.

“We supplied them with a number of lighting products and it was really nice working with them as they were really clear with what they wanted. We worked very well and efficiently together so it was nice working together.

“We pride ourselves on having a nice team that works together well. We also pride ourselves on taking account of the environment by producing durable products and we expect the same of our suppliers. We give products a new lease of life which is really appreciated these days.”

UHS UK 

UHS UK specialise in the design, manufacture and supply of various bespoke furniture to the hospitality industry including pubs, hotels and restaurants. The firm have been in operation since 1972 and have worked for an array of high profile clients including KFC, J D Wetherspoons, Las Iguanas, Pizza Hut and   Burger King to name but a few.

The firm most recently have worked on Brew Dog Liverpool; we caught up with Natasha Yelland from UHS UK to find out more. She commented:

“We supplied the Tagg Bar Stool to Brew Dog Liverpool which comprised a yellow metal frame and a wooden, dark oak stained seat and back. We pride ourselves on our dedication to our customers and are deeply passionate about furnishing the way for hospitality, which is our slogan. We aim to give our customers the best service possible.”