Award-winning design studio, Graven, has completed the rebranding of Enterprise North East Trust and design of a £1 million state-of-the-art facility for the Aberdeen-based organisation that delivers Business Gateway services in Grampian and Tayside.
Graven created the brand name ‘Elevator’, and accompanying visual and environmental brand and associated implementation guidelines, for Enterprise North East Trust, which incorporates Aberdeen Centre for Entrepreneurship, The Prince’s Trust Youth Business Scotland programmes and an accelerator programme. The brand name ‘Elevator’ was selected to represent the aspirations, potential and connected, forward-thinking character of the organisation and the people associated with it.
Graven created an exciting, original and flexible working space that is home to 28 Enterprise and Business Gateway staff plus vibrant working areas for accelerator businesses. The facility was originally a typical, bland ‘shoe box’ style office with carpet, ceiling tiles and fluorescent lighting. Graven transformed it into a dynamic interior with a wedge-shaped central structure containing shared meeting spaces and equipment. The carpet was replaced with a mixture of rubber and woven polyester, and ceiling services were revealed to create height and volume.
Ross Hunter, Managing Director of Graven, said:
“Elevator was a fantastic project to work on. Many of the people are developing dynamic ideas or supporting highly creative and innovative businesses, and we wanted to create an inspirational and cutting-edge space to support them and give them confidence to aim high. We introduced a stimulating palette of materials and colours to create energy and provided a range of different types of environment. We developed innovative shared areas and created controlled views to give the right balance of privacy and team cohesion.”
The design was delivered by main contractor Space Solutions.