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McLaren Showroom, Station Hill, Royal Ascot, Berkshire

A prestigious new state of the art facility – the largest McLaren showroom in the UK – is located at Station Hill, Royal Ascot, Berkshire.

The showroom features new models including the latest 650S Coupe and the 650S Spider, as well as the largest selection of McLaren Qualified pre-owned cars in the world.

The project was carried out for the Jardine Motors Group, with Principle Contracts Ltd as main contractors and Axis3 Design Ltd as architects.

The new building is located only a short distance from the McLaren Technology Centre (MTC) headquarters in Surrey, adjacent to the mainline rail link in the town.

The site was previously occupied by a Honda dealership, also owned by Jardine Motors Group and the old building was redeveloped as part of the current contract.

McLaren Showroom, Station Hill, Royal Ascot, Berkshire

The new building, which is mostly single storey with a small mezzanine element for the parts department, incorporates an eight car showroom, three workshop bays, a wheel alignment bay, car valeting facilities and a customer lounge. Externally there is space for 17 used cars, as well as a customer car park, with landscaping around the periphery of the site.

The interior design is in line with the very specific corporate identity of McLaren, featuring grey ceramic tiled floors, with the lighting scheme and wall units in McLaren corporate style.

The steel framed building features a number of different elevational treatments, including traditional cladding and render, with glazing to the front of the building, and a flat roof

Stephen Pettyfer, Property Director of the Jardine Motor Group said: “For the first time the new showroom allows us to have not only the new and pre-owned car sales but also after-sales provision and service on one site, whereas we were previously operating these functions from two different locations.”

The project started at the end of June 2014 and was completed in March 2015.

McLaren Showroom, Station Hill, Royal Ascot, Berkshire

David Brimson, European Director for McLaren Automotive said: “The UK market is key to the growth of the McLaren brand as we continue to strengthen the network, and this is shown by confirmation of McLaren Ascot. Jardine Motors Group has proved a valuable retail partner in establishing the brand over the past three years, and McLaren Ascot provides an important second hub for the brand in the south of England.”

Mark Herbert, CEO of Jardine Motors Group added: “It is amazing to think McLaren Automotive only launched three years ago, and the journey the company has been on since then, with the 12C, the McLaren P1™and now with the 650S. It is a really exciting time to be involved with the brand, and there are some really great products in the pipeline. The addition of McLaren Ascot is another jewel in the company’s retail network, complementing McLaren London at One Hyde Park to fully service the needs of customers in the south east of England.”

Established over 40 years Jardine Motors Group, trading as Lancaster has grown to become one of the largest motor retail groups in the UK. Today it represents 23 manufactures including some of the world’s most prestigious and desirable motoring brands in over 70 locations across they UK.  A strategy of focusing on premium, luxury and supercar secures of the market is reflected in the design and standards of its retail centres.

McLaren Showroom, Station Hill, Royal Ascot, Berkshire

Electrical and energy-saving solution specialists, Fusion work on retail, commercial and industrial projects throughout the UK. Working on the McLaren project the company was responsible for the full electrical design and build of McLaren’s state-of-the-art showroom. Work included the installation of power, as well as distribution and containment throughout the showroom.

Fusion Director, Joanne Skinner, said:

“This was a wonderful opportunity to contribute to a prestigious project for a high profile client and to challenge ourselves not only to meet, but to exceed expectations, certainly in terms of sleek, minimalist design. This caliber of car showroom needed an open, light environment to fully appreciate the superb McLaren range, from the magnificent 12C to the beautiful 650S.”

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