Located in Hamburg, Hotel Reichshof is a stunning hotel that opened its doors to the public this August.
With JOI-Design completing the extensive renovation, the project started out in March 2014 and spanned over 18 months. Impressively, the hotel has been shortlisted for the SBID International Design Excellence Awards 2015.
Built in 1903, the Reichshof’s architectural structure is complete with a monumental façade added in the 1920s and oozes heritage and grandeur. The building’s original Art Deco aesthetics have been sustained throughout the hotel into the bedrooms, bridged with local cultural references and contemporary elements of the 21st Century. The charming hotel also launched the European collection of Curio, by Hilton.
Premier Hospitality caught up with Peter Joehnk, Co-Managing Director at JOI-Design, to find out the key aspects of the project. Peter commented:
“A separate architect was not commissioned for the project. JOI-Design obtained all the planning consents from authorities so that work could be carried-out on the listed building. We demolished the mezzanine floor and added a new glass roof above the entrance. We also worked on the floors and smartened-up the façade.”
Comprising 278 rooms, the hotel is something spectacular. All bedroom walls were demolished, in addition to the bathrooms, seeing a huge overhaul to fit in with the theme of the entire hotel. The hotel has been transformed with brand new guest rooms and bathrooms, however remaining in its original shell.
The vibrant atrium of the Reichshof has so much to offer, with design elements from a mixture of periods, combined with the excitement of the big city. Selected wines and hand-rolled sushi are available to guests in the lobby, cohering with the luxurious ambience that this hotel delivers.
The restaurant uses high-quality, home-made and sustainable food sources, promising an enjoyable dining experience. Bar 1910 offers a vintage charm, as well as an extensive whiskey selection, various innovative cocktails and live music every Saturday night.
Peter told us:
“As The Reichshof is an iconic and prestigious heritage building in our hometown of Hamburg, this project was especially important and exciting for us. It was a huge honour to be involved.”
With regards to the shortlist for the SBID Awards, Peter commented:
“It is great to be recognised for what we do and shortlisted for the award. It would be fantastic if we won!”
JOI-Design has a portfolio which includes many larger, high-end brands as well as smaller, privately owned hotels. For The Squaire, a monolithic structure connected to Frankfurt Airport, the studio designed two Hilton hotels. The team has also designed stylish projects such as the JW Marriott Cannes in southern France and the Radisson Blu at Hamburg Airport.
Villeroy & Boch
A company known world-wide for European and high quality design, Villeroy & Boch specialises in premium tableware solutions. Delivering a range of services within the hospitality sector, Villeroy & Boch’s Hotel and Restaurant Department offers custom-made solutions as one of their main strengths.
Founded in 1748, Villeroy & Boch is one of the most experienced ceramic manufacturers on the market. The Hotel and Restaurant division has been in operation since 1982. Renowned projects that the company has completed include Venice Simplon-Orient-Express, Waldorf Astoria in Jerusalem and The Gainsborough in Bath.
To find out about the company’s involvements with Hotel Reichshof, Hamburg, Premier Hospitality spoke to Alexander Zareba, Sales Director for the German Market at Villeroy & Boch. Alexander commented:
“Villeroy & Boch supplied more than 8,000 pieces of different collections including our latest and successful collections Affinity and Artesano, as well as best-sellers such as Dune and Marchesi.
“We are proud to be part of this project as the Reichshof Hotel is one of the most traditional hotels in Hamburg.”
“As a company, we pride ourselves on being successful for more than 267 years all over the world with designs that are iconic and awarded – such as NewWave – which certainly makes the company proud.”