North West, Premier Hospitality

Expanding burger chain set to bite into Liverpool market

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Archie's, Liverpool market

Expanding American-style burger and shakes bar Archie’s has opened its largest site yet in Liverpool, with an interior reflecting the brand’s original Manchester venues.

With a diner-inspired interior offering both take-out and table service, and a vivid pink and white colour scheme, the venue in Ranelagh Street, is set over ground and first floor levels within a former retail space.

Architects and interior designers for the scheme were DV8 Designs, working with main contractors PBH Shopfitters, who were commended for their work.

The ground floor incorporates a serving counter with a catering kitchen behind, and a dining area, with a larger dining area and customer toilets located on the floor above. The venue accommodates approximately 80 covers.

Archie's, Liverpool market

Initial works included stripping out the original interior – right back to shell state, including removing the ceilings – and creating level access into the premises.

New lighting, building services, ceilings and furniture have been installed, together with a complete catering kitchen. Booth seating has been installed on the ground floor and on the first floor too, which also features a raised flooring section.

“The owners of Archie’s came up with the design concept for the Manchester venues themselves, so we have used elements of this such as the colour scheme – however we have updated some of the features in the design of the new venue,” said Lee Birchall, managing director of DV8 Designs, who oversaw the scheme, working together with the practice’s senior designer, Lizzie Mullett.

“We have created a fresh, vibrant atmosphere with a design that is efficient for both the take out and diner options that Archie’s offer. Therefore a range of furniture styles and the flow of the layout design was taken into consideration to create the diner character that the company require,” he added

Archie's, Liverpool market

A number of ‘quirky’ features have also been introduced, such as neon signs and lighting.

“Archie’s are big on social media and connect a lot with their customers on Facebook and Twitter, and this fact also comes across in the restaurant where we have incorporated lots of interactive screens for customers to use. For example, a customer might take a ‘selfie’ and that could be displayed on the screen, as could a message that they had tweeted. This type of facility really appeals to the demographic of Archie’s customer base,” said Lee Birchall.

Externally the building frontage has been re-painted and new signage installed.

The venue opened in October 2015.

Archie's, Liverpool market

Lee Birchall concluded:

“We were very pleased to help Archie’s expand their brand, and we are sure they will be popping up on high streets everywhere soon!

“This was an important project for the practice as I have a particular affection for Liverpool. In fact, we have just completed a much publicised project at the old Liverpool Blind School and I was happy to be back here.

“This was a fun project to work on – and the clients were really nice people to work with.”

DV8 Designs use their skill and experience to develop clients’ ideas from concept into reality through the whole design process. The practice offers the full package from site survey, through to space planning, 3D visuals and onsite project management.

Archie's, Liverpool market

DV8 Designs believe that creativity is diverse, so they thrive on the challenge of projects of all sizes. This flexibility is one of their core strengths, and their team works to ensure that they understand the individuality of each job to deliver an original creative interpretation of the client’s site, brief and budget.

PBH Shopfitters work closely with architects and designers nationwide to create quality interiors for retail, commercial and leisure businesses.

The company provides full-service interior refurbishment services to clients nationwide. With extensive experience in the retail, leisure and commercial sectors, they work closely with project managers, designers and architects to ensure designs are realised to exacting standards and clients’ expectations are met and exceeded wherever possible.

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