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Size? expands


The first Size? for women flagship store has been introduced to central Manchester, having opened its doors in August this year, boasting a fresh brand and updated interior. Stylish and modern, the footwear store features clean lines and a minimalist approach, entwined with an industrial edge.

Phaus and Modern Designers were chosen to work on the leading footwear, apparel and accessories retailer, developing a new brand and concept store for its first standalone women’s store in central Manchester. The interiors and branding duo collaborated to win a four-way pitch to develop the retailer’s existing visual identity and make this work focusing specifically on female shoppers.

Premier Retail caught up with Heather Allen, Director at Phaus, to discover some further information on the project. Heather said:
“We were involved a pitch process running up to Christmas 2014. We were appointed in January 2015 and the store opened on 8th August 2015.”

The bespoke women’s store has an industrial aesthetic accompanied by soft tones, with the use of materials, colours and textures. The interior was stripped back to the listed building’s original shell, before copper mesh panels were added to create display walls and to reveal the brickwork behind. Flashes of copper are complimented by a splash of vibrant mint green on the staircase that leads down from the cash desk to a stock room.


A distinct feature of the retail store is the hashtag #ladiesthatlace – used to launch the store – that has been set into a matt polished concrete floor in off white. Simple off white shelving has been fitted with warm white concealed lighting which, alongside concrete cast pendants in the fitting room, provides a soft light level.

“Personally, I have known the team at Size? for many years through working in the industry. This is the first opportunity that Phaus has had to work with JD Fashion and what an exciting moment in Size? and retail history. We were very excited to be asked to develop the women’s brand and bring the first trainer concept, just for women, to the high street. It’s been great to have had a platform to build a strong relationship with one of the UK and Europe’s most successful high street retailers.”

Phaus specialises in creating strong and unique brand environments. It brings together retail and interior designers, graphic and digital designers, product designers, architects and artisans with the ideal combination of skills, creativity and expertise to meet the requirements of each and every project. Other developments that Phaus have been involved with include Matalan, Naylors Equestrian and Bagel Nash.

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