Restaurant & Bar Design Show
Restaurant & Bar Design Show

Picking the perfect perfume

The UK and Republic of Ireland’s largest specialist perfume retailer – The Perfume Shop – has opened its doors to a brand new store in the bustling Birmingham Grand Central. Leading the way for affordable designer fragrances, the new store began trading in September this year, celebrating by offering the first 20 customers who spent over £40 a free bottle of fragrance.

As the contemporary store opened its doors at 10.00am, customers were greeted with refreshments and the chance to shop from The Perfume Shop’s extensive perfume collection from timeless classics, to more current designer perfumes.

Nikki Bates, Head of Retail, says:
“We are thrilled to be the only perfume retailer opening a store in this innovative, new shopping destination and it is a great opportunity to continue our offering of free impartial advice and fragrance expertise, as well as excellent gifting opportunities, including free gift wrap. Our customers can take advantage of our great Click & Collect and Store 2 Door services in time for those last minute gifts.
“We are also delighted that the new store has created additional jobs within the area, to accommodate busy footfall leading up to the Christmas period. There is a lot of buzz surrounding the store launch and we can’t wait to welcome our new customers ahead of the festive season.”

The Perfume Shop is the UK’s largest specialist perfume retailer, with over 271 shops nationwide, selling all major designer fragrance brands at value for money prices. Renowned for its outstanding quality of services, The Perfume Shop prides itself on providing exceptional customer service alongside expert perfume knowledge to each and every customer.

Trained staff members showing a passion for scents are available in store to guide and advise guests on making the right purchase. The Perfume Shop boasts the largest number of industry recognised CFSS (Certified Fragrance Sales Specialist) graduates in the UK as well as working with stores on an intensive Learning and Development programme.

Gill Smith, Managing Director of The Perfume Shop comments:
“We are delighted to be launching a brand new store in Birmingham Grand Central and it has allowed us to continue our growth in this region and strengthen our nationwide presence. We hope this new store will become a destination in the area for customers to explore over 400 branded perfume products and the most generous loyalty scheme on the high street.”

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