A new office for Bullitt
Moho London has designed and project managed the re-fit of a 10,000sq ft office space in Reading. The creative execution of industrial chic interiors has transported its 60 staff into a highly collaborative workspace reminiscent of a New York loft factory, styled in the ‘50s.
This totally bespoke build, including all furniture, is a fitting home for the design-led, rapidly growing, global electronics company. It has all the elements of the contemporary boutique hotel aestheticism: Industrial lights, kilims, wing back smoking chairs and moody lighting, making the space feel more like a private club than an office.
Long communal workbenches enable the free flow of ‘hot-desking’, reaping all the benefits of cross-pollination.
Simon Green, Managing Director of Moho London said:
“Good design in the workplace is the most underused tool to enhance the culture of the business.
“The traditional office is defunct. There’s a complete re-think of the ideal working environment from today’s innovators.”
Works began on site in April 2015 comprising two phases. Phase one entailed the completion of a 7500 sq ft section of the premises, while phase two worked a further 3000 sq ft.
All of the finishes and furniture were bespoke, created exclusively for Bullitt with only the office chairs sourced off the shelf.
Previously the building had been refurbished in 2014; leaving exposed ceilings and mechanicals which Moho adopted as part of the industrial design language.
“Where most people would see the building as a dull 70’s ordinary space we saw masses of opportunity to be creative. The Cat A fit out gave us a good canvas we then simply tapped into the masses of light permeating the building from 360 degrees. The design is based on transparency using coloured glass and steel mesh to always allow light to permeate every corner of the space. There are minimal solid walls. Whilst we wanted the industrial feel it was important that it felt sophisticated.”
“We created a space which wouldn’t be out of place in a London bar. To be consistent with Bullitt’s brand it was important that the quality of the fit out was very high and had a sense of originality.”
Bullitt designs, manufactures, markets and sells mobile phones and consumer electronic products in partnership with global brands, competing with the likes of Apple. Part of the brief was to engage in a new way of working, adopting an informal working environment.
“The long communal workbenches together with an abundance of communal spaces encourages a more relaxed informal working environment.”
This is the first commercial design completed by Moho, who usually specialise in residential fit outs for high end London homes. The brand was excited to take part in a design led scheme working with main contractors Misia and Carter Shopfitters.
The completed fit out will enable Bullitt to function more efficiently, and give employees a more beneficial working environment.