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Style Uniforms Rolls Out Its On-line Order Portal

Aspire Executive Lounges, Swissport's global airport hospitality brand, has joined the British Institute of Hospitality, the world’s leading and award-winning membership body for hospitality professionals. Aspire Executive Lounges becomes the first business partner from the airport lounge hospitality sector to join the Institute of Hospitality. Aspire Executive Lounges, the fast-growing Swiss brand in the airport hospitality business, has joined the British Institute of Hospitality (IoH), the world’s leading membership body for professionals working and studying in the hospitality leisure and tourism industry. Aspire Executive Lounges is the first business from the airport lounge sector to become a member of IoH. The collaboration will foster an exchange of expertise and insights: IoH will benefit from Aspire's expertise in airport hospitality, while Aspire, by sharing its wealth of experience with IoH members, can extend its professional network to the hotel and catering sectors and hospitality management schools. “Our vision for Aspire Executive Lounges is clear and simple: We want to deliver a guest experience that is similar to what our guests are used to from their preferred hotels, meeting the needs and exceeding the expectations of today’s travelers,” says David Collyer, Global Vice President of Executive Lounges at Swissport International AG. “We strive to deliver an unparalleled experience and set a benchmark that transcends our industry, redefining excellence across the hospitality sector. The Institute of Hospitality is a great network to exchange insights and experiences, and to learn from others in the hospitality sector, which will help us bring our vision to life.” Robert Richardson, CEO of the Institute of Hospitality: “Our aspiration at the Institute of Hospitality has been to develop and grow our membership, the number of countries we operate in, and the number of hospitality sectors represented within our organization. With that in mind, it is a natural partnership for us to welcome Aspire into our family, and to learn from their teams, who serve travelers with passion and dedication. As two organizations with similar values, we look forward to collaborating in promoting high levels of excellence within our profession.” With over 30 years of experience, Aspire Executive Lounges is Europe’s largest brand in the airport lounges sector. In 2023, Swissport welcomed more than five million customers worldwide at over 69 lounges in 20 countries. The airport hospitality brand recently opened new lounges at Toronto City Airport in Canada, and Helsinki-Vantaa Airport in Finland. Aspire Executive Lounges recently created a new lounge concept in partnership with the airline alliance oneworld. The first oneworld branded lounge was launched at Incheon Airport in Seoul, Korea, in December 2023. Aspire Executive Lounges is owned by Swissport International AG, the global leader in aviation services, serving airlines at 286 airports in 44 countries across 6 continents
Written by Amy

Specialist bespoke corporate clothing manufacturer for the hospitality sector, Style Uniforms, has launched a new On-line Ordering Portal, offering existing and potential customers the prospect of making substantial savings whilst maintaining consistency over their brands.

Sheffield based Style Uniforms has been providing design and manufacturing services to clients in the hospitality industry since 1993, it has customers all over the UK, and has some of the biggest brand names in the sector as clients.

To help make the customer experience easier, Style Uniforms developed an on-line re-ordering system that is specifically tailored to each client. It is designed to allow customers with multiple outlets to maintain control over expenditure and brand image consistency, as Director Chris Baldran explains.

 “We found that some customers experienced difficulties when orders from various outlets in the chain became inconsistent. This led to re-orders, lost time and the brand being presented inconsistently. We designed the portal so that any manager in a brand chain can log on and order any number of an item in whatever colour, style or size they need; but they are only ever presented with choices that have been approved by head office. This reduces errors, saves time and money and means that no matter where the hotel, conference centre or restaurant is located, the staff always order only the approved clothing with the correct brand designs on them. The Portal proved so successful in our pilot that we are now making it available to all existing clients and it will be a key service benefit we offer to new customers,” said Chris Baldran.

The portal allows for the construction of a dedicated on-line booking page that is based on and contains each customer’s previously ordered or agreed items that can be worn by members of staff. The system provides for much faster simultaneous order placing by numerous employees without the need for one person having to act as a central contact point for re-orders.

 “A huge amount of work goes into getting a brand image right, and nothing represents the brand more than employees, so they have to look the part. We spend a considerable time with our clients in the designing of uniforms and corporate clothing so that all members of staff are perfect looking ambassadors for their brands. What our Portal now adds is peace of mind in the re-ordering process as all orders are cross-referenced with purchase orders and if an item of clothing is discontinued, it becomes instantly unavailable to order, which again maintains consistency of brand image in front of customers,” said Chris Baldran.

Style Uniforms is based at International House, Nunnery Drive on the Manor Business Park in Sheffield.  

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Amy