Mattel Play! opens!
Mattel Play! Liverpool, which is the first family attraction of its kind in Europe, has opened its doors.
Children’s TV presenters Jen and Olivia from Channel Five’s Milkshake! were on hand to cut the ribbon at the £1.5m family entertainment centre at Albert Dock.
The attraction invites children to explore and enjoy three themed zones featuring iconic Characters and locations familiar to fans of Thomas & Friendsᵀᴹ, Bob the Builderᵀᴹ and Fireman Samᵀᴹ.
Each zone offers its own individual feel and design filled with activities which allow children to get hands-on and experience what it’s like to play alongside their favourite Characters.
Based within Albert Dock Liverpool, the 13,000 sq ft attraction is the first of its kind in Europe and, along with the three Character zones, offers a café, a retail area, party rooms and a green screen experience.
Milkshake! presenter Jen Pringle commented:
“Having worked with Bob the Builder and Fireman Sam for many years, it’s great they’re now getting their very own attraction.
“We’re sure families who come here will have an amazing time.”
Graham Dentith, General Manager of Mattel Play! Liverpool, said:
“We’re so pleased and excited to be finally opening our doors to families.
“I hope everyone will get as much fun and enjoyment from visiting Mattel Play! Liverpool as we had from creating it.”
Heritage Great Britain PLC is the owner and operator of Mattel Play! Liverpool, along with iconic tourist attractions across the UK including Land’s End, The Needles Landmark Attraction and Snowdon Mountain Railway.
Allan Leech, CEO of Heritage Great Britain, commented:
“After months of planning and preparation, we’re delighted to reveal this new concept which is a first for Liverpool.
“Everyone’s pulled together to make this happen and we’re grateful to all our city partners, local contractors and suppliers, and to Lappset Creative who built the attraction.
”Thanks also to our partners Mattel who’ve been incredibly supportive throughout.”
More information and ticket bookings are available from the Mattel Play! Liverpool website: www.mattelplayliverpool.com.
The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel’s portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and Power Wheels®, MEGA® Brands, including MEGA BLOKS® and RoseArt®, as well as a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel’s companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations.