KFC Launches New Look Restaurant for City Centres
KFC has introduced a new design for city centre restaurants; following the opening of its new restaurant on Newcastle’s busy Northumberland Street. The new design marks KFC’s return to developing new restaurants in the high street so customers can get KFC wherever they are.
The new restaurant design which is the smallest yet for KFC, has been specifically designed to fit into the tighter spaces, more commonly available in busier locations. Despite their reduced size, the new restaurants feature a fully functional kitchen offering customers their favourite Original Recipe KFC menu items as well as comfortable space to dine in.
Jade Swaby, Creative Design Manager at KFC UK and Ireland said: “This latest restaurant look was created especially for city centre locations and reflects KFC’s updated look and feel. The emphasis in these restaurants is more on lunchtime and takeaway trade so customers will notice that its more compact than our drive-thru restaurants. The smaller design does not compromise on style and customers can enjoy high quality fittings such as copper lighting, quirky artwork and wire-mesh model chickens.”
The new style restaurant will feel familiar to customers as it offers the contemporary, friendly and informal atmosphere experienced in other KFC restaurants, along with its own unique features including a new urban material pallet and bar stool seating.
Jade said: “With this being our first urban design, it has more emphasis on the lunchtime and takeaway trade we expect from a busy city centre restaurant, so the design has been made to reflect this. The furniture is similar to what we use in our other restaurants, but the core neutral material palette in the new design gives more of a lunchtime city centre vibe compared to our other restaurants.”
The restaurant design also features new “hook-on” menu boards, located near to the entrance, to inspire customers to make their selections before arriving at the counter.
Jade commented: “For us it all starts with the customer’s journey, so menu navigation and selection is key to planning any restaurant design. With that being the mission, we thought about how we could get the menu to the customer earlier, as when you have a really busy restaurant, clear menu navigation reduces the waiting times for customers and increases the speed of service from our team members, so it is a win-win situation for everyone. The menu also supports our contemporary design and the fact that it is hook on gives us flexibility to update our menu as we develop new products such as rice boxes and burritos.”
Following the launch of the first new-look store in Newcastle’s Northumberland street, feedback has been deemed “positive.”
Jade added: “For me and the team, it is about ensuring that the customers are attracted to what we are trying to achieve, which is fundamental. We were already excited about bringing KFC back to Newcastle’s city centre and have been completely blown away by how many customers are visiting the restaurant. The response from customers has beat our expectations and it has all been overwhelmingly positive.”