Warmafloor, the UK’s market leader in the, design, supply and installation of surface heating and cooling solutions, has marked a major milestone in its 30 year history with an innovative business rebrand.
The new, contemporary ‘fingerprint’ corporate identity incorporating the tagline “We Know a Touch More” was launched at the company’s annual conference. The rebrand follows an in-depth review and was conducted to better align Warmafloor with its core services and key values and ensure the company is well-placed to meet expected future growth.
Addressing the audience at the brand launch, Mark Johnstone, Head of Business Development at Warmafloor, said: “This marks an exciting new phase in the development of the Warmafloor business. For 30 years we have been at the forefront of satisfying our customers with products and services that meet or exceed requirements.
“Our reputation within the industry, and from our peers, has grown immensely and that’s been down to the hard work and commitment of all our people around the country. Now, with his new branding, we are focussing on providing total turnkey solutions for all our clients.
“The new identity reflects the dynamic structure of the company, our commitment to quality and service and to providing cost-effective and sustainable solutions wherever we operate.”
The new branding, replaces and updates the Warmafloor logo with a stylised fingerprint icon, modern typography and emotive colours. The fingerprint reinforces the tailor-made, bespoke approach that the company brings to each of its projects, large or small, domestic or commercial.
The rebrand incorporated input provided during an internal audit as well as engagement with existing customers. Warmafloor’s Marketing Manager Bex Hartlebury said: “The feedback we received was that our old branding didn’t truly reflect the nature of our business. Customers see us as a solutions provider rather than just a supplier and we wanted a brand look and a tagline that reflects that.”
Added Mark Johnstone: “The new branding heralds a whole new developmental phase for us. It allows us to be more focussed and single minded. Within the company there’s a great commitment to providing quality and service driven solutions and our new look reflects the dynamism and optimism we have for future growth.”
Providing a total, end-to-end solution, Warmafloor completes more than 500 installations per year. Typical contracts include large industrial buildings, museums, offices, hospitals, schools, universities, leisure centres, hotels, government buildings, libraries and large apartment buildings. The company has also provided solutions at prestigious landmark buildings including the British Museum, the Mary Rose Museum, the National Gallery and Portcullis House