Legendary Shoreditch bar and restaurant McQueen ushered in the summer season with the launch of its brand new al fresco terrace, McQueen Outdoor. The venue opened on Friday 24 June, to offer East Londoners a sprawling new space to soak up the sunshine in a contemporary urban setting.
Open from midday-11pm, seven days a week, McQueen Outdoor launched with an exclusive menu of signature cocktails, perfect for enjoying in the great outdoors. Sample drinks included the refreshing McQueen Spritz (Kamm & Sons, Crème de Cassis, Prosecco and soda) and the Cincinnati Cooler (Grey Goose vodka, Mandarine Napoleon, fresh mandarins, cinnamon syrup and fresh lime juice) while a dedicated Champagne bar also added a touch of luxury to the proceedings.
Meanwhile, an outdoor grill turned out a selection of delicious summer dishes, with mouth-watering plates including Ultimate Hotdog served with sauerkraut, English mustard and bacon crisps and Grilled Chicken Skewers with roasted peppers, caramelized onion, Portobello mushrooms and sweet chilli sauce.
The new terrace has been designed by McQueen owner and interior designer Dezzi McCausland and channels the same sense of rugged glamour found in the main venue, with the fully decked area complimented by exposed brickwork, quilted leather panelling and Chesterfield seating.
The builders responsible for the project were DCM London, led by DCM Director Peter Reardon and exclusively commissioned graffiti artwork from Belfast artist Dean Cain at Visual Waste complete the look of McQueen Outdoor, with images of pop culture icons lending the space a distinctive urban flourish.
Speaking to Premier Hospitality magazine, Dezzi said: “The idea behind McQueen when we first started was based on Steve McQueen but it wasn’t just all about him, it was about his aura, his reputation, what he perceived to be cool and the things he lived for and liked. I think outside works perfectly because it matches a lot with New York and Shoreditch with lots of different brick work; it’s very rustic and timeless. I think it’s perfect and very industrial out there and really reflects the inside. It is a very strong McQueen brand and I think it looks fantastic and I am really pleased with it.”
McQueen Outdoor has partnered with Rocadollar pop up to host a three-month residency in celebration of the venues new terrace. The brainchild of former Hawksmoor Head Chef Richard Sandiford and Events Manager Emma Jerrard, Rocadollar is a pop-up concept dishing up ‘pimped up posh dogs.’ Served in a steamed brioche bun, they’ve tailored their menu of gluten free hotdogs especially for McQueen Outdoor. Guests can expect to try The Magnificent Seven – a pork dog with onglet steak, Dutch chilli, ginger, happy fried onions, micro coriander, black sesame and kewpie mayo and The hand made vegetarian option, The Cheese Bullitt – deep fried stilton, mozzarella and Red Leicester with leeks, Sriarcha mayo, pickles, happy onions and red vein sorrel.
Handily situated a stone’s throw from the main site, guests at McQueen Outdoor can simply wander over the road to carry on their night at one of London’s most vibrant entertainment venues.
Since its opening, McQueen Outdoor has received positive feedback from customers with Dezzi hoping that this is the start of many more McQueen locations to come.
He concluded: “We are getting companies from all over the world contacting us to franchise the concept to them or asking us to do the concept in a different location. Our design evolved the entire time we were creating McQueen and sometimes opportunities come to you so we are already looking at putting a McQueen in Ibiza, but the outdoor site is looking like we could do it as a pop-up venue so we could simply pop it up in places like Ibiza or any different location that has a space we could use. I am excited at the possibilities and doors that this could open.”