The luxury fashion retailer Boutique 1 has opened a flagship European store in the heart of London in collaboration with Caulder Moore.
With numerous stores across Dubai, Abu Dhabi and Beirut, the high-end retail chain has now opened a new store on Sloane Street in London. As the luxury fashion retailer of the Middle East, this store houses some of the world’s most prestigious and coveted designers including Erdem and Roland Mouret, as well as designer labels such as Proenza Schouler, Missoni, Rosetta Getty, Rosie Assouline and Spencer Vladimir. Boutique 1 is unrivalled for service and exclusivity.
Working with Caulder Moore and main contractor A D Baker, the store was in development for over a year and is designed in order to showcase and enhance the product. Ian Caulder, Founder and Managing Director of Caulder Moore commented, “The brief was to always avoid materials and structures that would overpower the product. The products were the stars of the store and so the design had to reflect this.”
The architecture for Boutique 1 was designed to be understated and tasteful, with a lot of time spent on the quality of materials chosen and the overall detailing of the store.
The 14,090 sq ft site is expanded over two floors: the ground floor and lower ground floor. The store also boasts a café created by those behind the East London restaurant Bistrotheque and an outdoor seating in a courtyard terrace. The London shop itself is accessible on both sides, as customers can enter on the ground floor through Sloane Street or through the lower ground floor via Pavilion Road.
The entrance of the London site is a simple glazed frontage that allows the collections within to remain centre stage. On entrance to the store, there is immediately an area dedicated to international designers which leads on to a combination of matte black rails with black marble bases. Simple but luxurious plinths, made of mottled limestone follow and help to highlight the high-end labels. Some of the walls feature floor-to-ceiling hammered limestone with refined plaster in a slight off-white colour and brushed brass finished rails.
To the right of the entrance, there is a feature display wall in hammered limestone showcase VM mannequins displaying the latest on trend products. The store uses its minimalist décor to create a gallery like display in order to highlight the products it houses.
At the back of the store, with large windows that overlook the courtyard on the lower ground floor is the area dedicated to evening wear as well as the VIP suite. Towards the back of the store, there is also a large shoe and bag area which has shelves made of travertine stone in order to showcase each individual design. While the front of the store has floor made of travertine stone laid out in a horizontal configuration, the back uses wide oak boards manufactured by Dinesen. Swimwear and sportswear can be found on the lower ground floor.
This landmark store was an important part of Boutique 1’s expansion internationally. Caulder Moore has worked with the luxury chain in the development and design of their other stores and so understood the importance of the London site. “This launch was a pivotal moment in their business to be seen as an international business outside of the Middle East,” said Ian.