Tommy Hilfiger – World leading brand store opens in Leeds
World leading lifestyle brand Tommy Hilfiger has recently opened a stunning new store at the new ÂŁ165 million Leeds Victoria Gate development.
Designed by rpa:group’s Internal Architecture team in partnership with Tommy Hilfigerâs internal concept team, the store covers 2,723 sq ft and stocks menswear, womenswear, childrenswear and sportswear.
The developers, Hammerson, set themselves the challenge of achieving a BREEAM rating of âExcellentâ for the centre as a whole, and as a store, the rpa team aimed for âVery Goodâ which makes this Tommy store one of the most environmentally conscious in Europe.
The store features light oak flooring and contemporary walnut and glossy white fixtures defining men’s sportswear and women’s sportswear. Walls feature period holiday magazine graphics above the fixtures, and in the womenswear department the walls have also been given a 3D wallpaper look to soften the ambience.
Chris Swann, Associate of the Architecture Division at rpa:group, comments: âLike many Tommy stores of this concept, the central zone of the store acts as a ‘bridge’ between men’s wear and women’s wear.
âWe have used factory windows to frame this central zone, which also houses check out facilities and acts as a customer help point.
âMeanwhile, the rear wall of the menswear section is finished with tiles featuring the iconic horizontal red and blue Tommy Hilfiger stripes to form a backdrop to the Hilfiger denim division.
âThis is a quintessentially masculine look and a strong counterpoint to the womenswear section.â
Floor to ceiling perpendicular fixtures have been used to break up the overall space and to create a visual transition from sportswear to Hilfiger Denim at the rear of the store. In addition, Jacquard rugs have been used to soften the overall look.
Lightboxes at both ground and first floor levels accentuate the double height external facade and the 3D âTâand ‘H’ letters, which are LED lit, seem to float in the first floor windows, giving Tommy a very strong standout.
rpa:group are working in partnership with Tommy Hilfiger to develop the designs of their various brands and deliver stores throughout Europe and Asia.
Together they continually redevelop store environments, while ensuring there is local relevance to bring intrigue and distinctiveness to each location.
This is particularly relevant when undertaking flagship locations such as Paris, London, Cologne and more recently DĂźsseldorf, Berlin and Moscow.
Founded in 1985, Tommy Hilfiger is one of the worldâs leading lifestyle brands, internationally recognised for delivering premium American inspired clothing across its breadth of menswear, womenswear, childrenswear, sportswear, denim, accessories and footwear collections.
In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings.
