Rove Hotels – A year in review
After boldly announcing at the beginning of 2015 that it planned to open 10 central locations by the end of the decade, 2016 was always going to be a significant year for Rove Hotels. A brand that reflects the culture and needs of modern Dubai, its flagship property, Rove Downtown Dubai, opened in May last year in the heart of the city.
A joint venture between Emaar Hospitality and Meraas Holding, Rove Hotels is defined by its cosmopolitan, high-tech, cultural and social outlook – a new niche for Dubai. Meaning ‘to traverse,’ Rove infuses 21st century innovation with sophistication and historical enrichment to deliver an unparalleled experience.
Stylishly designed by incorporating contemporary features, smartly configured and effortlessly connected, Rove Hotels are for the modern, attentive, value-conscious and socially networked generation as well as families who cherish reliable, modern, fuss-free and friendly guest experiences assured through effortless check-in and late check-out at 2pm, among other amenities.
The opening of the 420-room first property was undoubtedly one of the most significant days in Rove Hotels’ history to date. Located in a 14-storey building next door to Downtown Dubai, the flagship facility boasts a number of innovative features including Wi-Fi access, spacious 26 sqm rooms, a pool, sundeck, 24-hour gym and 24-hour self-service laundromat.
Central to the location is its emphasis on celebrating local culture. From vintage photographs to illustrations and installations, the cultural context of the hotel will be a markedly refreshing change for customers and visitors alike.
The extra-large rooms include designer mattresses, 48-inch TV screens and modern bathrooms complete with power showers. With excellent local and international transport links, the flagship property has been a hit with guests visiting for both business and pleasure.
At the time of opening Chris Newman, Chief Operating Officer at Emaar Hospitality Group, said:
“Rove Downtown Dubai marks the beginning of a new journey for us, inspired by the city of Dubai, past, present and future. It delivers up-to-date convenience packaged in a thoughtfully developed hotel concept that complements Dubai’s booming tourism sector, which welcomes visitors from across the globe.
“Rove Downtown Dubai is novel on many counts but largely because it sets a new norm in midscale hotel pricing, making it at once affordable yet highly distinctive in its design excellence, location, amenities and fuss-free service.”
Following hot on the heels of this first property was a second location situated near the historic Dubai Creek. Rove City Centre has 270-rooms and in line with Rove’s brand ethos blends a modern, reliable and efficient service with local culture and customs. With a higher percentage of interconnecting rooms, Rove City Centre will be particularly popular with families.
Looking ahead to the next few years, Rove has plans to continue its bold expansion into the Dubai hospitality market. With the 10 property target still on course, Rove Healthcare City is set to open early in 2017 contributing more than 280 rooms to the brand’s portfolio. Other hotels that have been announced include Rove Trade Centre, Rove Dubai Marina, Rove Satwa and Rove At The Park.