Elemental Design: Tommy x Gigi
Elemental Design has been creating compelling visual environments for 25 years. Working with countless well-known brands including Harrods, L’Oreal, Louis Vuitton, Veuve Clicquot and Giorgio Armani, Elemental Design create the most seductive surroundings in which to present merchandise.
Recently, Elemental Design partnered once again with Tommy x Gigi to deliver the production and installation for their latest window scheme at Selfridges. The launch was for the second instalment of Tommy x Gigi collection, which was unveiled on Venice Beach during NYFW.
The collection was heavily based around emoji patches and badge motifs, combined with that all-American preppy style. Throughout the project Elemental Design were aware the concept needed to comply with the current theme of ‘sustainability’ running across Selfridge’s windows, and with that in mind, Elemental Design created a main backdrop grid, from natural fibre primary coloured rope, which was then check-woven, using Tommy Hilfiger’s core colours. Combining stencilling techniques with hand painted skills to complete the designs created the motif artwork from the collection.
Based in Brixton, South London, Elemental Design work closely with local raw material suppliers to ensure they have full visibility and influence over the components they use. Having their office, design studio and workshops all on the same site, gives them the opportunity to maintain excellent controls, convenient for clients visiting their facilities to review work-in-progress.
The art of brand communication is evolving and in line with the explosive growth of online shopping, Elemental Design has continued to be at the forefront of competitive solutions for modern physical retailing. Founded in 1991 by Gary Porter, the talented team at Elemental work collaboratively with clients offering their services which include concept design and development, project management, manufacture, installation and global delivery.
Elemental Design’s Italian partners, Oltrefrontiera Progetti, have been producing retail displays and environments for over 20 years for the likes of Giorgio Armani, Gucci, Prada, Hugo Boss and Versace, from their headquarters just outside Milan. They also operate factories in Guangzhou, China, facilitating large roll-outs to the highest standards at competitive costs.
For more information, please visit: www.elemental.co.uk.