Kubota UK is pleased to announce it has strengthened and expanded its marketing team with the addition of four new appointments to support the company’s vision to become a centre of marketing excellence.
Caroline Brown, Shannon O’Connor, Sophie Sprowell and Victoria Nemar have bolstered the team, supporting Kubota’s Marketing Manager Karen Tipping to help continue to drive brand awareness and support the company’s industry leading products and first class aftersales proposition.
Karen Tipping commented: “It’s an extremely exciting time at Kubota UK as the business invests and innovates in its product and service offering. In order to maintain the reputation of the brand and continue our growth across all industries, we must ensure our marketing team is as strong as it can be. In the last two years the team has increased from one to six people, highlighting the commitment and investment Kubota places on marketing activities and the support for our first class independent dealer network.
“It’s fantastic to welcome Caroline, Shannon, Sophie and Victoria into the marketing team. As we continue to increase awareness and market share in both established and new markets, supporting the first class solutions and aftercare service we provide, these key appointments will prove to be pivotal as we move forward.”
As part of Kubota UK’s investment in marketing, Karen will continue to be responsible for developing and implementing the marketing strategies that will deliver continued and long-term growth for the business. Caroline joins Kubota as a Marketing Executive and will report directly into Karen, with responsibility of managing the day-to-day marketing activities with a specific focus on Kubota Engines.
Shannon, Sophie and Victoria have been appointed as marketing assistants, supporting Karen and Caroline, with Shannon focused on Kubota’s agricultural division, Sophie looking after the groundcare sector and Victoria responsible for the marketing of Kubota’s compact construction equipment.
Karen concluded: “These new appointments will help create a more organised and structured marketing team to deliver Kubota’s dynamic marketing strategy across the agricultural, groundcare, construction and engines divisions, whilst also helping with the growing number of exhibitions and events that Kubota has committed to across all market sectors.”
Caroline joins Kubota with over 30 years marketing experience, having previously worked for Oxfordshire County Council, Entertainment UK and WH Smith, along with specialist B2B brands Timbmet and Maccaferri. Shannon previously worked in marketing at Ford, Sophie joins Kubota from Impact Sign Solutions where she worked as a graphic designer and Victoria joins from a printing company Lynx DPM.