Premier Hospitality Wales

Belmont Llandudno


Belmont Llandudno


Belmont Llandudno is a brand-new Llandudno hotel that opened in May 2017. Situated in a fantastic location, overlooking the Llandudno Bay, Promenade and Pier, the new hotel is described as the perfect destination for a chic seaside retreat.

Having been bought by the leisure group Northern Powerhouse Developments in 2015, the hotel is located on the site of a former hotel for the visually impaired. Work on the refurbishment started in 2016 with the site undergoing a £1.3 million redevelopment and refurbishment with work on the redesign undertaken by CurveLine Design.

Mark Green, Owner of CurveLine Design told Premier Hospitality magazine: “The brief we were given was to create a hotel and space that was user friendly to all age groups.  It didn’t want to be ultra-modern and didn’t want to be too traditional but it needed to just sit in the middle and was to provide quite a comfortable environment for anybody, whether it is a young couple visiting or an elderly couple visiting, it had to fit everybody.”

The redesign of the hotel has included the complete refurbishment of all of the bedrooms, redesign of the dining area and face lift of the exterior of the hotel.

Mark commented: “We basically stripped out every bedroom and every public space and refurbished the building from top to bottom. In the bedrooms we have taken out the traditional toilets and sinks and put more contemporary bathrooms in and have based it on timbers and natural stones. In each bedroom we have used a different accent colour on each floor. Each bedroom is actually the same but we have just designed different accent colours to give them a bit of an individual identity.

“With the dining area, we wanted to open it up. It was very segregated so we wanted to open up the bar space.”

The redesign has also seen a former conservatory linked to the lounge area with space being opened up as much as possible to offer a free flow of space. Varying heights of furniture have also been used so those who are sat further back are essentially looking down over the people on the bay.

Work on the exterior of the hotel was also undertaken with Curve Line Design working alongside Cadw (the Welsh version of English Heritage) who advised on colours and styles for the exterior finish.

“Because Llandudno is a heritage sea front, there are only about seven colours you can work with on buildings, so we used quite a contemporary pastel grey to paint the outside areas,” said Mark.

The 26-room hotel also has a small cocktail bar and mid-market steak and burger restaurant, The Grill at North parade, which is open to the public.  The restaurant has been decorated in greys and teals, aiming for a smart but informal style for mid-market diners.

Menu items include starters of Baked Cheddar Mushrooms, Pulled Brisket Croquettes and Sticky Chicken Wings with main menu items of Whole Strip of Ribs, Chicken Burger and Spiced Courgette Crumble available.


Feedback about the hotel has been positive with guest’s complimenting the hotels redesign.

Mark said: “People say it is a great space to be in and is quite modern, but not too modern. It doesn’t scare people off as an ultra-modern hotel either. It has everything that people want, the food is good and even though it is only a small hotel, it is getting really good feedback.  It has had some fantastic reviews and it is trading really, really well.”

Commenting on working on the project, Mark concluded: “It was a very simple project for us and it was fun to work on. It was a new client for us and our first project for them and we are now looking at other projects with them but really, this was the test bed for them and the feedback from the directors and shareholders at Giant Hospitality has been really good so that is a big tick in the box for us.”






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