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Scandi-Cool Inspired Luxury Tea and Condé Nast Johansens Announce New Partnership

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World-renowned collection of luxury hotels and spas, Condé Nast Johansens, has selected a new Scandi-cool range of Danish inspired tea as its hospitality tea partner.

The collaboration will introduce Hoogly Tea to luxury hotels, spas and venues throughout the UK and Ireland and see Hoogly join other high-profile hospitality supply partners such as Taittinger, LSA International and Ten Acre.

Created by Danish tea enthusiast and Brighton resident, Tina Gloggengieser, Hoogly Tea has its origins in the mindful hygge lifestyle, credited with making Denmark one of the happiest nations in the world.

Fiona Patrick, client services director of Condé Nast Johansens said: “This young, vivacious brand has hit the spot in terms of capturing the essence of hygge. Hoogly’s range of exciting teas will appeal to the hotelier wishing to encourage guests to relax and unwind. We look forward to introducing Hoogly to our portfolio of properties.”

Tina said: “Central to hygge living is tea, with its ability to bring comfort and a sense of well-being. We are thrilled to welcome Condé Nast Johansens to the Hoogly team!”

The 17 blends of black, white and green teas, as well as herbal infusions, create a very unique collection. The teas are all hand blended and personally developed by Tina, and draw on the central themes of hygge: togetherness, food, and celebration. These include Around the Fire Black Tea, a combination of smoky tea leaves, warming spices, safflower and crushed chilli; Baked Apple Chai, a base of mellow Sri Lankan tea with apple, ginger, cinnamon and cloves; and Sparkling White, Chinese white tea with apple, lemongrass, elderflower and rosehip among many others.

Condé Nast Johansens recommends luxury properties that are personally visited and approved by a member of its local expert team. Its portfolio of carefully selected hospitality partners adheres to premium criteria making Hoogly Tea the perfect fit.

Hoogly teas are blended and packed in the UK, ethically sourced and fairly traded. The biodegradable tea pyramids are soil association certified. Hoogly Teas are made from carefully selected ingredients and hand blended in the UK. This gentle treatment ensures that the quality and flavours are preserved throughout the production process.

This September, Hoogly has also been chosen by Penguin Books to help launch happiness guru, Meik Wiking’s, second book, The Little Book of Lykke.  Penned by the CEO of The Happiness Research Institute in Denmark, this second book follows the huge success of Wiking’s first book, The Little Book of Hygge.

www.hooglytea.com

www.condenastjohansen.com

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