The Hoover Building
An iconic London building, widely recognisable for its distinctive 1920s Art Deco architecture, is nearing the end of a major restoration and renovation project which will see part of the building converted into 66 stylish apartments.
The Hoover Building was originally built in 1933, operating as a factory for the American Hoover Company. After the company moved out of the building, it was taken over by Tesco who opened a supermarket and offices.
In 2013 the front of the building was acquired by IDM Properties who set about a major project to transform the Grade II* Listed structure. IDM Properties, together with English Heritage and London Bridge of Ealing have invested heavily in the site’s preservation and restoration.
The 66 apartments included in The Hoover Building will consist of a mix of luxury studio, 1, 2 and 3 bedroom apartments in a contemporary style with modern features and quality interiors. Some of the most historic features of the building have also been restored and preserved to help create a unique blend of old and new.
Jonathon Curtis, Partner at IDM Properties, said:
“We were thrilled to agree the purchase of the Hoover Building from Tesco’s and be able to work on such an iconic London landmark building.”
“We’ve worked hard on the interiors of the apartments ensuring the apartments match the stunning Grade II* listed property on the inside. For example we have had custom made doors throughout the development matching the original Hoover Building design.”
The conversion of the Hoover Building into apartments provides a rare opportunity to live inside a piece of history – a daily reminder of London’s architectural and industrial past. Art Deco buildings of this nature are becoming a rare sight in London and the secure future being provided for the Hoover Building is a major step to preserving a corner of the past for future generations.
The design work on The Hoover Building has been heavily scrutinised to ensure a contemporary, functional living space can be provided for each apartment. Each unit will boast a range of features, ranging from hardwood oak flooring and low energy light fittings, to open plan areas and high quality kitchen and bathroom fixtures.
The apartments are being constructed to meet a Breaam Rating of ‘Excellent’, with all apartments backed by a 250-year lease. The building will be secure, with CCTV and a video entry system providing peace of mind to residents throughout.
In 1931 the Hoover Company commissioned Wallis Gilbert and partners to build a factory in Perviale to be a home for the company’s British vacuum cleaner division. The ambitious design incorporated a number of bold and distinctive features that as time moved on gained iconic status. The building was opened in 1933 and at its peak employed over 600 staff. In 1980 it was granted Grade II* listed status at the same time as Hoover moved its operations further north to a site in Scotland.
Left empty for a number of years, it was given new life by Tesco who will continue to operate out of the building, albeit in a smaller capacity.
Located just off the A40, the Hoover Building can be found in the borough of Ealing. With a real estate market that is yet to reach its full potential, the area is growing at a rapid rate and is set to be a highly desirable place to live in the years to come. The Hoover Building is within a short walk of a number of green spaces including Ealing sports ground, Pitshanger Park and Perivale Park.
The building is also boasts extremely good transport connections. The borough of Perivale has excellent road links with easy access to the A40 and the Westway. The nearest underground station is Perivale while Great Western Trains from South Greenford Train station provides a service to Paddington in just 22 minutes.
In 2007, IDM Properties was founded as the result of a rebrand. Since then IDM has grown at a rapid pace to develop an operation that includes property investment, development, management, finance and construction.
With a large portfolio of successful developments, the company has built a strong reputation in the industry. Projects include Dolphin House in Sunbury, Triangle Court on Camberwell New Road London, Waddon House Wallington, Rosebery House in Epsom and St Georges Church on High Street in Kew Bridge.
For more information on the Hoover building please visit idmproperties.com/property/the-hoover-building.