Jupiter Hotels has invested in new hotel microsites for its 27-strong portfolio of Mercure hotels across the UK. The new sites are designed to better highlight the individual experiences offered at each hotel, enabling easier search options and more direct solutions for customers seeking specific services or locations.
Project leader and Group Marketing Manager, Joy OBrien, said: “Each of our hotels are individual and unique and we wanted their websites to reflect this. We have launched a new dedicated site for each hotel – a clean, elegant and user friendly website designed to aid customer use and searchability.”
“By 2020 the travel industry will have the highest percentage of online payments in relation to all sales than any other industry*. Some 44% of travel sales and bookings are expected to occur online through either desktop or mobile devices during the next five years**. That’s four times more than the retail industry (11%) and nearly five times as much as restaurants and dining (7%). We therefore felt it essential to invest in our online business.”
The redesign and website launch project was briefed to Brighton-based agency, Mineral Creative.
Ben Harrison, Founder of Mineral Creative, said: “This has been a great challenge for Mineral Creative – 27 individual websites, each hotel with its own imagery and content. We’ve really enjoyed getting to know each of the hotels better and trying to highlight what makes each one special through the sites. We worked really hard to make the backend design of the sites very easy to manage and load content into so that the sites stay fresh, up to date and really drive visitor traffic.”