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New App Offers Half Price Meals In Exchange For A Donation To UK Homeless Charities

Aspire Executive Lounges, Swissport's global airport hospitality brand, has joined the British Institute of Hospitality, the world’s leading and award-winning membership body for hospitality professionals. Aspire Executive Lounges becomes the first business partner from the airport lounge hospitality sector to join the Institute of Hospitality. Aspire Executive Lounges, the fast-growing Swiss brand in the airport hospitality business, has joined the British Institute of Hospitality (IoH), the world’s leading membership body for professionals working and studying in the hospitality leisure and tourism industry. Aspire Executive Lounges is the first business from the airport lounge sector to become a member of IoH. The collaboration will foster an exchange of expertise and insights: IoH will benefit from Aspire's expertise in airport hospitality, while Aspire, by sharing its wealth of experience with IoH members, can extend its professional network to the hotel and catering sectors and hospitality management schools. “Our vision for Aspire Executive Lounges is clear and simple: We want to deliver a guest experience that is similar to what our guests are used to from their preferred hotels, meeting the needs and exceeding the expectations of today’s travelers,” says David Collyer, Global Vice President of Executive Lounges at Swissport International AG. “We strive to deliver an unparalleled experience and set a benchmark that transcends our industry, redefining excellence across the hospitality sector. The Institute of Hospitality is a great network to exchange insights and experiences, and to learn from others in the hospitality sector, which will help us bring our vision to life.” Robert Richardson, CEO of the Institute of Hospitality: “Our aspiration at the Institute of Hospitality has been to develop and grow our membership, the number of countries we operate in, and the number of hospitality sectors represented within our organization. With that in mind, it is a natural partnership for us to welcome Aspire into our family, and to learn from their teams, who serve travelers with passion and dedication. As two organizations with similar values, we look forward to collaborating in promoting high levels of excellence within our profession.” With over 30 years of experience, Aspire Executive Lounges is Europe’s largest brand in the airport lounges sector. In 2023, Swissport welcomed more than five million customers worldwide at over 69 lounges in 20 countries. The airport hospitality brand recently opened new lounges at Toronto City Airport in Canada, and Helsinki-Vantaa Airport in Finland. Aspire Executive Lounges recently created a new lounge concept in partnership with the airline alliance oneworld. The first oneworld branded lounge was launched at Incheon Airport in Seoul, Korea, in December 2023. Aspire Executive Lounges is owned by Swissport International AG, the global leader in aviation services, serving airlines at 286 airports in 44 countries across 6 continents
Written by Amy

-Restaurants will offer up to 50% off deals and launches week, 23 Oct-1 Nov-

-App launches today in Manchester, Liverpool, Swansea and Cambridge

-The Dealer App has partnered with homeless charities in each region-

A new smartphone app is offering up to 50% off food and drink at some of the UK’s most popular restaurants and bars, and raising money for homeless charities in the process.

The Dealer App offers huge discounts at some of the UK’s favourite restaurants and in return asks customers to donate to charities committed to fighting homelessness.

The discounted dining app gives users access to exclusive deals, and launched on 23 October to diners in Manchester, Liverpool, Swansea and Cambridge – giving customers the chance to pass on some of their savings as a helping hand to their local homeless charity.

Customers simply choose a deal within the app, arrive at the venue and get staff to enter their unique pin code, the app then gives diners the opportunity to return a small amount of the money it has saved you back to charities fighting homelessness.

More than 250 popular and award-winning restaurants have joined the platform ahead of the launch week, 23 October – 1 November.

Donations made via the app will be given to homeless charities in the region they are made, with charity partners in each launch area confirmed as, Manchester based, Mustard Tree, Liverpool based The Whitechapel Centre, Swansea based Shelter Cymru, and Cambridge based Jimmy’s and Wintercomfort, all of which help transform the lives of people who are affected by poverty and homelessness.

Edward Alun-Jones, director at The Dealer App, said: “Our aim is to help combat the growing homelessness issue across the UK by placing the issue at the centre of everything we do.  By giving people the opportunity to give back after they have saved, we hope to raise additional funds for charities and services that are stretched by government cuts. As well as money, we also contribute the time of our employees to homeless charities every week.”

Alun-Jones continues, “The Dealer aims to solve the problem of empty seats in restaurants and turn them into revenue, by offering customers irresistible discounts on food and drink in their favourite restaurants and bars – in return we ask for a small donation and for users to return some of their savings back to charities fighting homelessness in the local community. Giving back is optional but the discounts are available every day. We ask people to give only when they feel they can.”

The Dealer platform includes an easily accessible online portal for restaurant owners to manage their promotions easily and effectively. Restaurant owners can change their promotions in real time, focus them on specific times of the day or days of the week and cap the amount of people that are eligible to receive each offer.

The app aims to shake up the way vendors list and advertise promotions, and intends to directly impact the number of new customers that visit the restaurant and ultimately boost restaurant revenue.

The Dealer App is available to download on both the Apple and Android App stores, and is currently running similar restaurants partnerships in Oxford, Liverpool, Cambridge, and Swansea.

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Amy