Nominees for the 2018 POPAI Awards, which seek to reward creativity, innovation and best practice in retail marketing, were announced at the first day of the 2018 Retail Design Expo.
Now in their twelfth year, the POPAI Awards celebrate the role of retail marketing in all areas of shopper engagement and successful retailing. The awards are a showcase for retailers dedicated to achieving excellence in-store.
The main awards categories comprise of individual 16 categories for both permanent and temporary displays and include new categories for both Merchandising, Wholesale, Insights, and a new standalone category for 2018 – Innovation and Sustainability.
Judging took place throughout April by a distinguished panel of industry professionals who considered whether the entry met the brief and satisfied both brand objectives and shopper needs, how well it overcame practical in-store challenges and demonstrated original thinking, as well as how it performed in terms of retail impact, execution and relevance to its context. They also considered how well brand and promotional messages were communicated and how it performed against key performance measures.
Phil Day, Director at POPAI for UK, commented: “The POPAI awards are rightly highly regarded and recognised within the retail industry and is a way for industry clients and suppliers alike to benchmark their work and how their own work compares within their sector. It is a fantastic opportunity for entrants to showcase their work in front of an extremely large audience. The standard of entries this year has been exceptionally good, the innovations and creative thinking around complex shopper problems is massive for the industry.”
Sarah Adams, Retail Design Expo show director, commented: “We are proud to announce and celebrate the nominated entries of this year’s prestigious POPAIAwards, at Retail Design Expo 2018. This year’s nominees have demonstrated creativity, innovation and best practice in retail marketing. Receiving recognition through the POPAI Awards is perceived as a hallmark of excellence and one that highly prized by industry clients and suppliers alike.”
Nominees for 2018
Consumer Electronics:
- Alrec In Store
- arken P-O-P
- Big Group Retail
Pharmacy:
- Creo
- HRG
Instillation:
- 100 Percent Group
Grocery, Convenience & General Merchandise (Temporary Display):
- Communisis in conjunction with SPS
- Creo
- InContrast/ STI Line
- Smurfit Kappa Display UK
- Weedon Packaging Solutions Centre
Merchandising:
- HL Display (UK)
- Maxim Group
Seasonal & Signage:
- Communisis
- The Delta Group
- SMP Group
- Superior Creative Services
Retail Furniture:
- Aspen Concepts
- Kesslers International
Entertainment & Leisure:
- Alrec In Store
- Displayplan
- Hope Print Group
Cosmetics, Beauty, Hair & Fragrance – Temporary Display:
- arken P-O-P
- Creo
- StormDFX & Williams Lea Tag
- Superior Creative Services
Cosmetics, Beauty, Hair & Fragrance – Permanent Display:
- arken P-O-P
- Kesslers International
- Melita Group
Retail Services:
- HH Global
- Intouch.com
- SMP Group
Home & Garden:
- Kolorcraft
- Linney
- Print & Display
Short Run (Permanent Display):
- Alrec Instore
- Beaver Group
- The PLB Group
Insights:
- Geometry
- Vitamin
- Sony Pictures Home Entertainment
Flagship & Store:
- Dalziel and Pow
- Quantum 4
- TRO
Wholesale:
- Augustus Martin
- The Delta Group
- InContrast/ STI Line
Campaign & Experiential:
- Haygarth
- N2O
- TracyLocke UK
- Your Studio
Short Run – Temporary Display:
- Custodian Consultancy
- The Delta Group
- Haygarth
- Print & Display
Grocery, Convenience & General Merchandise:
- Blueshoes
- Creative Instore Solutions (Europe)
Confectionery:
- Easypack/POP Displays Group
- Impact Creative Partnership
- InContrast/ STI Line
Shop in Shop:
- arken P-O-P
- BBDO SHOP
- Displayplan
Sustainability:
- Linney
- Raccoon
- Smurfit Kappa Display UK
- Smurfit Kappa Display UK
Innovation:
- Augustus Martin
- Beaver Group
- Displayplan
All nominated entries will later receive a POPAI Award at the Awards dinner in October.
