Premier Retail

Butlers Chocolate Café

Butlers Chocolate
Written by Roma Publications

Butlers Chocolate Café – Chocolate at the double!

Coffee-to-go and a luxury chocolate treat just got a whole lot better at Blanchardstown Shopping Centre, with the opening of a second new Butlers Chocolate Café on Level One of the popular shopping destination.

The super convenient new Butlers Chocolate Café kiosk opened recently right in the centre of the concourse, complementing the existing full café offering already in the Red Mall.

Main contractors for the project to create the kiosk were Portview Fit-Out.

Open seven days, and from 8.00am on weekdays, the handy kiosk provides the classic Butlers offering of premium chocolates, scones, cookies, daily freshly baked croissants and pastries and other sweet treats, as well as expertly prepared Butlers signature roast coffee and Butlers’ multi-award-winning hot chocolate.

Instantly recognisable, the new Butlers Chocolate Café kiosk combines the retailer’s contemporary fresh look and traditional elegant style, with its beautiful brass detail, glass and curved surfaces. The sophisticated café experience is the perfect option to grab a speedy coffee-to-go or a favourite chocolate treat while shopping or socialising.

There are now twenty-three Butlers Chocolate Cafés across Ireland. New locations in recent months include Dawson Street and Ballsbridge in Dublin and a beautiful new-look Cork Café on Oliver Plunkett Street.

Butlers Chocolate Cafés are a much-loved concept across the country, reflecting the strength of the brand offering and a growing market for a quality café experience.

Speaking of the latest outlet, Butlers Chocolates Retail Director Michelle McBride commented, “the cafés represent a luxurious affordable treat and consumer popularity reflects the trust in the brand. The new Blanchardstown kiosk offers a handy to go option complementing the existing café, which is a comfortable haven from a busy day or a welcome rest for shoppers.”

In recent years, the Irish family owned luxury chocolatiers have firmly committed to sustainability and ethical trading credentials, right across the company’s business operations.

From Ireland’s largest solar panel installation on an industrial premises, to consumer initiatives including a reusable ‘KeepCup’, 100% recyclable paper cups, and 100% sustainably sourced cocoa and Fairtrade coffee, the business has already dramatically reduced carbon emissions and achieved zero waste to landfill at its Dublin factory.

Butlers Chocolates began life in Dublin’s Lad Lane in 1932. The company was founded by a pioneering woman called Marion Butler who named her luxury chocolate creations Chez Nous Chocolates.

Marion established the company in the heart of fashionable Georgian Dublin, making her delicious confections by hand. Marion, who was born in India and moved to Ireland as a young woman, continued to make her delicious chocolates until 1959 when the company was bought by Seamus Sorensen from Cork. The company is one of the few remaining family-owned chocolate producers in its market.

In the 1980’s, the company was rebranded as Butlers Irish and later as Butlers Chocolates as a tribute to Marion’s dedication to the mastery of chocolate, for which we continuously strive.

Butlers opened its first retail outlet in 1989 on Dublin’s premier shopping street, Grafton Street. This shop was the foundation for the company’s very successful retail concept – Butlers Chocolate Cafés.

There are now 20 Butlers Chocolate Cafés in high profile locations in Ireland along with franchises in the Middle East and South Asia.

The company now employs 400 staff throughout its factory in Dublin and the Butlers Chocolate Café network in Ireland. The ethos of family and togetherness permeates the very special culture at Butlers.

It is a company that has very loyal staff, many of whom who have stayed with the company for many years and have seen their careers develop and grow along with the company.

 

Portview

Portview is a multi-award winning fit-out specialist that manages interior projects for some of the world’s most prestigious brands. The company has been in operation for more than 40 years and within this time has built an excellent reputation within the retail, hospitality, office and stadia sectors.

A recent project for Portview is the fit-out of a new Butlers Chocolate Café kiosk in Blanchardstown shopping centre, designed by interior architecture and design consultancy, 21 Spaces.

From the outset, Portview engaged in extensive consultation with Butlers and 21 Spaces to deliver a warm and inviting space where customers can indulge in their favourite sweet treats, whilst sipping on a velvety cappuccino and socialising with friends. The space features a bespoke curved counter, beautiful lighting and a rich colour palette of chocolate and caramel tones in the woodwork and worktops.

Simon Campbell, Managing Director of Portview, said:

“Client experience is at the heart of everything we do and at Portview we strive to deliver exceptional results, every time. Our strong relationship with Butlers is built on a mutual love for quality, artisanship and innovation, which is expressed in every project we deliver for Butlers, with this latest space being no exception.

“Our steadfast belief is that a client should never compromise on their creative vision. That’s why we employ the best professionals in the business to make the seemingly impossible, entirely achievable. For this reason, clients view Portview as an indispensable part of their team and return time and time again for subsequent works, resulting in a repeat business rate of 75%.”

About the author

Roma Publications