Premier Hospitality

Norma Restaurant at The Stafford Hotel

Written by Roma Publications

Norma Restaurant at The Stafford Hotel

From the team behind The Stafford London’s The Game Bird, Norma is a stand-alone, contemporary and provocative Sicilian-inspired restaurant with Moorish influences.

The Stafford London will be launching its first independent restaurant later this summer under the direction of celebrated Culinary Director, Ben Tish. The Stafford Hotel is dedicated to continuous innovation and the highest standards of hospitality, and is an independently owned boutique hotel located in St James’s. From elegant surroundings of the finest quality, to a caring, highly personalised 24-hour service, The Stafford embodies a true “home away from home” for those who know and appreciate the best.

The restaurant Norma will be inspired by the food and culture of Sicily with a particular focus on the Moorish influences found in the island’s cuisine. It will be housed in a converted period townhouse on Charlotte Street, spread over three floors. There will be a crudo bar at the entrance of the restaurant, serving up seasonal raw seafood, dressed in delicious olive oils. The lower two will be dedicated to the restaurant, including a first-floor cocktail bar, and the top floor will serve as a private dining space.

Norma will boast a sleek and contemporary design, by Rosendale Design, whilst the emphasis will be on celebrating the warmth and charm of old-school Italian hospitality, there will be key design features that give a nod to the arabesque influences in the region. One such prominent feature will be the Zellige mosaic tiles that are being shipped from Morocco. In the rear of the ground floor there is a conservatory skylight which will act as a key feature with trailing plants filling the skylight. In light of this, the main menu will feature modern Sicilian-inspired dishes using seasonal Italian and British produce, from a selection of anti-pasti and pastas, to larger grilled meat and fish dishes. Upstairs in the private dining room, guests can order large family-style sharing dishes including whole fish and platters of fresh vegetables. The restaurant will offer all-day dining, serving food until 10.30pm.

The Stafford London’s General Manager, Stuart Procter, said:

“We are delighted to be launching Norma in the vibrant area of Charlotte Street; following the successful launch of The Game Bird in 2017 and the re-launch of our renowned American Bar in 2018. Norma will be a great addition to the already strong restaurant offering at The Stafford London and we are looking forward to bringing the exceptional levels of service, for which we are already known, to a brand new concept and location.”

Speaking about the new restaurant, Culinary Director Ben Tish added:

“I’m really excited about launching Norma with The Stafford London, and it’s a concept I’m especially passionate about. I’ve always been intrigued by Sicily and the Moorish influences found in its culture and architecture, and Norma has been inspired by the colours and flavours of this part of the world.”

Speaking about the new restaurant, Rosendale Design Director, Dale Atkinson, added:

“When we were asked to do this project we were over the moon as I used to live in Italy and we have Italian’s working in the studio. On top of that, it is a lovely twist on what people generally perceive as Italian food so we were able to have a bit of fun with the design and employing the Moorish features.”


About the Stafford Hotel:

  • The hotel is located in the heart of historical St James’s, close to London landmarks Buckingham Palace, Trafalgar Square, the National Gallery and Green Park.
  • An all-luxury property comprising 107 rooms and suites, divided between four unique and different buildings – the elegant main house (a blend of Victorian grandeur and modern comfort), all-suite Stafford Mews (offering classic, contemporary elegance) and the historic Carriage House (glamorous countryside warmth and elegance).  The Gatehouse is a two bedroom; three-storey townhouse connected with a private lift offering guests understated opulence overlooking a quiet, cobbled courtyard.
  • The hotel opened in 1912, located at number 16-18 St. James’s Place. Originally built as private residences in the 17th century; number 17 was most famously owned by Lord and Lady Lyttelton, daughter of the then Earl Spencer, who served as a nanny to Queen Victoria’s children.
  • Alongside The Game Bird, dining options include various private dining rooms, the 380-year-old Wine Cellars, and the American Bar, an institution in its own right.

The Stafford London is a member of the Preferred Hotels & Resorts Legend Collection. All guests of The Stafford London are eligible to enrol in the iPrefer hotel rewards programme, which extends points redeemable for cash-value Reward Certificates, elite status, and special benefits such as complimentary internet to members upon every stay at more than 550 participating Preferred Hotels & Resorts locations worldwide.


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