Midlands & East Anglia

60 more visitors to ‘sleep tight’ in Eastleigh as Travelodge project commences

Cordwell Property Group are carrying out a £3m project to build a 60-bed hotel with ground floor leisure space in Eastleigh, Hampshire. The project is expected to create up to twenty jobs for the long-term unemployed and increase tourist and leisure spend in the town.

The Eastleigh hotel is one of 22 new hotels announced around the country after Travelodge announced its plans to invest £165m on the back of strong performance in the first half of 2011.

The new hotel is located on Southampton Road on the empty former site of the notorious Earth Club and Bar. Situated adjacent to the railway station, it is just a mile away from the chain’s other town hotel at Ham Farm in Twyford Road and is the fifteenth Travelodge in Hampshire.

Chief Executive Guy Parsons said: “Despite the challenging consumer market, the demand for low-cost, good quality hotels is a growing trend across the UK.

“We have been looking for some time to find the right site in Eastleigh, and we are delighted to be building a hotel on Southampton Road. We will be offering hotels from £19, which will certainly help attract new business and leisure visitors to the town, helping boost the economy.

Councillor Keith House, leader of Eastleigh Borough Council, said: “Eastleigh town centre is a buzz of activity, thanks to our cinema, bowl and restaurant scheme launched with Cordwell in 2009. Travelodge will be a great addition to our town centre offer and its location opposite the railway station and three minutes’ walk from our regional dance and arts centre could not be bettered.”

The structure of the building is steel frame on the ground floor with timber construction above. The external fabric is a mixture of render and rainscreen cladding with a flat roof and a sedum green roof. The building is also highly insulated in order to conserve energy.

The 60-bed Travelodge hotel includes a reception area and 5,000 sq ft of retail space on the ground floor. As the units do not have tenants yet, they may be used for cafe, restaurant or retail purposes.

The architects, said: “The project is making excellent progress; the local planning authority has been extremely helpful and there has been a good team effort throughout.

“This has been an interesting project for us to work on due to the location within the town centre. Eastleigh is basically a Victorian town that has not undergone significant development since the 1960s. The hotel is one of the buildings that will really kick start the redevelopment of the town centre.

“Our involvement on the Travelodge project came about due to our involvement with the extension of the Swan Shopping centre, which was completed around two years ago. We are very pleased to be working in Eastleigh once again.”

Travelodge Hotels Limited was launched in 1985 as the first budget hotel brand in the UK. The chain is owned by Dubai International Capital and now operates 400 hotels (28,500 rooms): eleven in Ireland, three in Spain and the remaining hotels are dotted across the UK. Travelodge aims to be the biggest hotel operator in London by the 2012 Olympics and the company is therefore expanding rapidly, with plans to operate 70,000 rooms (approximately 1000 hotels) by 2020.

The new Eastleigh hotel is due to open in April 2012.

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