Midlands & East Anglia

The Broadway Hotel is on to a winner

The Broadway Hotel

A substantial project to upgrade the award-winning The Broadway Hotel will be completed in time to open for the Cheltenham races on March 12th 2012.

Located in the charming village of Broadway, the hotel nestles beneath the Worcestershire hills of the Cotswolds. The Cotswolds is the largest of forty Areas of Outstanding Natural Beauty (AONBs) in England and Wales and is admired by people from all over the world for its quintessential English beauty.

A striking building of half stone and half timber, The Broadway Hotel overlooks the village green. In the sixteenth century, the building served as a rural retreat for the Abbots of Pershore and has continued to provide excellent service ever since. In 2010, The Broadway Hotel was awarded a GOLD award in the ‘Small Hotel of the Year’ category of the Heart of England Excellence in Tourism Awards.

The refurbishment and new-build project began in October 2011 and will see the construction of a large feature atrium with a glass dome, along with the relocation of existing services within the hotel. Main contractor for the project is DA Cook (Builders) Ltd and the architect is Barrington Payne.

As a result of the project, the structural layout of the ground floor of the hotel has been completely altered. The existing The Jockey Bar has been relocated to the site of the former restaurant and when opened in March will be renamed The Broadway Country Bar. In turn, the old bar has been converted into a lounge area where people can eat and relax.

In order to accommodate the larger bar and restaurant areas, a conservatory and small seating area have been demolished and incorporated into the new build.

In addition to the refurbishment of the ground floor, the bedrooms will also be upgraded in order to ensure a comfortable and high-quality stay for guests. Further facilities to the rear of the building will include a new reception area for checking in guests and male, female and disabled toilets.

One of the most important aspects of the project is the atrium, which has been constructed inside the internal courtyard. Comprising two floors, the atrium has incorporated two new bespoke kitchens, a staffroom and a cellar.

In order to respect the traditional style of the hotel, upgrades to the exterior of the building have been kept to a minimum and have included unobtrusive measures such as painting the windows.

Paul Davis, Operations Director at The Broadway Hotel, said:

“This project will bring something very different to Broadway, along with providing additional benefits for the village. By increasing the capacity of the hotel and offering a unique experience for visitors, it is hoped that we will be able to attract more people to the area.

“The atrium will be a stand-out feature, whilst the new interior of the hotel may also surprise visitors. The materials selected – from the chairs and wallpaper to the colour scheme – are contrary to what people may be expecting, and are certainly different to what we have had previously.

“This has been an exciting project for us and there has been a lot of local interest so far.”

For more information on The Broadway Hotel, visit www.cotswold-inns-hotels.co.uk

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