North West

A successful year for Asda


Asda Review

It has been almost a year since a brand new Asda store was unveiled at St Nicholas Gate Retail Park on London Road, Carlisle.

The new store opened its doors and its tills for the first time on July 15th 2013, and over the past year has been very popular with customers.

Originally the store was home to Danish supermarket branch, Netto, however as part of the transformation process the store was rebranded and given a new lease of life. The store also replaced a smaller, nearby Asda store, reinforcing and strengthening the brand’s position in the South of Carlisle.

Asda St Nicholas Gate covers an area of 36,000sq ft and includes a 4,000sq ft dedicated George department – Asda’s own brand of clothing. The shop was formerly a food-only store but now includes a bakery, home ware section, pizza counter and space for books.

Asda is a leading supermarket chain, being recognised for its low prices without any sacrifice to the products. Having spent an impressive £5million on the development, the store employed 140 people, which is a significant employment increase from the 25 positions that were required to operate the old superstore.

Contributing to the community is something which Asda takes seriously. The company contributes in several ways such as supporting and fundraising for local and national charities and volunteering and getting involved with local community projects. Asda also regards the environment as an important issue and follows certain sustainability strategies in order to protect the planet as best as possible.

As a forward thinking company Asda has plans to expand even further over the coming years with the opening of 12 new stores, which itself will create up to 2,500 new employment opportunities. The company made the announcement ahead of the opening of its St Nicholas Gate store, with new stores including five large superstores and an Asda Living store.

Although Asda is firmly committed to opening bricks and mortar stores, the company is very much aware of the growth in customer spending online, so the stores work hand-in-hand with the digital platform.

Asda Chief Executive, Andy Clarke, said:

“I’m proud that in the continuing and very challenging trading environment we are able to increase total sales. This shows that we are continuing to get it right for customers. By focusing on their needs through accelerating our investment in the technology and infrastructure to make shopping more convenient, customers can shop for what they want, when they want it.”

Asda on St Nicolas Gate is open from 7am until 11pm Monday to Saturday, whilst on Sunday the store opens from 10am until 4pm.

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