Bite Me Pizza, a new start up business from young entrepreneur Chris Manessis, has recently opened in London’s Notting Hill offering customers the chance to create their own bespoke pizza using an array of fresh and fabulous toppings.
Premier Hospitality caught up with Adrian Kilby, Creative Director at The Formation Creative Consultants Europe Ltd, a leading international branding and interior design specialist, who worked alongside Chris helping him to bring his vision to life. Adrian commented:
“The venue’s unique selling point is that it not only serves up its top ten favourite pizzas, but also offers diners the chance to make their very own bespoke pizza creation. Everyone starts with a base and sauce, available at just £4.00, and then you can add as many toppings as you wish; we have worked it out and there are over one trillion combinations available with the ingredients on offer!
“All of the ingredients are laid out in a deli style and customers tell staff members which toppings they fancy on their 12” pizza as they pass down the line. The outlet houses an impressive custom built pizza oven, imported direct from Italy and the open kitchen allows customers to watch their lovingly made creation cook in record time; normally three to five minutes.”
The site previously housed a noodle offer, so work began in February this year to transform the space into Bite Me Pizza’s debut store. Situated at 95 Westbourne Grove in Notting Hill the corner venue lies alongside a number of well known, popular brands including respected restaurants, coffee bars and new food concepts.
“The feel of the interior is boho beachhut meets urban pizza parlour. Distressed wood in faded pastel shades adds a Neopolitan flavour. Laquered rusted metal tables introduce the urban element and the fiery red reflects the hot pizza – and of course, Italian passion!
“Recycled and reclaimed materials create a comfortable, ‘lived in ‘ vibe and reflect Chris’ passion for sustainability and environmental awareness.”
When guests walk through the front door they are greeted by the food counter, above which is an series of simple instruction boards informing them how to order and make their very own bespoke pizza. A chiller cabinet lies adjacent to the counter allowing diners to pick up soft drinks and fresh juices to accompany their pizza.
Bite Me Pizza allows diners the freedom to make whatever kind of pizza they desire, whether that is a sweet or savoury creation. If diners crave a dessert pizza – filled with nutella and dusted with icing sugar – then that is what they can have!
When guests have finished creating their innovative new dish they can see their pizza popped into the oven, before choosing from a range of barista coffees, kraft beers, Italian wines and artisan gelato. They then pay and wait in the seating area whilst their pizza cooks. There is a takeaway bench as well for those who want to grab their products and go, as well as a proper dining area for those wanting to enjoy their pizza in the comfort of the store.
Bite Me Pizza opened on the 16th June this year and Adrian said the venue has so far received rave reviews:
“We had a launch party for local businesses, and are now trading every day. The feedback has been terrific; customers love the food and the feel of the interior, and say the venue has the credibility of an established brand but has the energy and individuality of an independent .
“At The Formation we enjoy working with entrepreneurs, both here and abroad, who have really interesting ideas. Previously we have created the branding and interiors for many well known UK high street innovators, such as Pret A Manger and Abokado and it is very rewarding to have seen these concepts take off and fly.
“Bespoke pizza is hugely popular in America and so we are eager to be involved with Chris’s venture. He wants to build a brand and roll out his vision nationwide which is very exciting. For me it is about getting involved with projects at the very start as you never know where they are going to lead. Working with an inspired client is very important to me and this is the case with Chris.”
London Signs specialise in creating bespoke signage within an array of sectors. The firm provide all types of signage including shop front signs, internal signs, and in some cases offers lighting products to clients. The firm was founded in 1977 and since inception the firm has worked with a number of prestigious clients, including the BBC.
Other clients include the Camino Tapas restaurant and Abokado fast food chain. More recently the firm worked on Bite Me Pizzas debut store in West London. The firm created the main external signage at the new venue, as well as manufacturing and fitting all of the internal signage complete with the menu information. The firm also fitted light boxes inside and outside the store and were on site for just two and a half days at the end of the project, having manufactured everything prior to getting on site.
Premier Hospitality caught up with Phil Loveday, Managing Director at London Signs, to find out more:
“It is great to be involved in this new concept and I am sure we will be seeing much more of Bite Me Pizza on the high street. We pride ourselves on creating all types of signage and we have a great product as shown in this project.”