intu, the leading owner and manager of prime regional shopping centres in the UK, has submitted a planning application to Milton Keynes Council for the transformation of intu Milton Keynes.
The proposals – designed by 3DReid architects – focus on the redevelopment of Midsummer Boulevard and Oak Court within intu Milton Keynes and were unveiled at a public consultation in the shopping centre and online in mid-March 2015. Over three quarters of those who completed a questionnaire after seeing the proposals supported intu’s plans and a similar number said the scheme would provide a better experience when visiting the city centre. Two thirds of respondents are likely to visit more often as a result.
“Oak Court and the boulevard are busy thoroughfares but not great pieces of public space. These proposals will create outstanding areas overlooked by prime, flagship retail stores and the best catering quarter in Milton Keynes,” said Martin Breeden, regional director of intu.
The transformation of the prime 430,000 sq ft shopping centre by a further 100,000 sq ft will be one of the most significant retail and leisure development projects that Central Milton Keynes has seen in over a decade. When completed, a new dining quarter, over two levels, will deliver a choice of places to eat in a relaxed and comfortable environment. A five-screen boutique cinema will provide a special experience with luxurious seating and a quality food offer.
Outside the shopping centre, new landscaped areas and public realm will provide a relaxing area for local workers and families throughout the day. The Boulevard will be used for community events and entertainment, retaining intu Milton Keynes’ position at the heart of the community.
intu Milton Keynes is anchored by Debenhams with a range of top names including Apple, Hollister, H&M, Hugo Boss, Superdry and Zara. The centre has a 1.6m catchment; 72% of customers are ABC1; and the centre’s ACORN profile highlights its affluent shoppers.
The proposed work at intu Milton Keynes is part of a £1.3bn development pipeline in the UK over the next 10 years by intu. In April, intu submitted an application for planning permission to redevelop Nottingham’s intu Broadmarsh.