Premier Retail




Established in 1989, BoyleSports is Ireland’s most successful independent bookmaker with more than 200 stores situated throughout the country. The company’s headquarters are located in Dundalk, Co. Louth and the customer-focused bookmaker works hard to ensure that stores are situated in convenient locations for customer ease.

BoyleSports is known for its high quality premises as well as its high level of customer service, which ensures it remains at the forefront of the bookmaking sector. Each BoyleSports store boasts sofa-style seating, cinema-style viewing areas, full air conditioning and carpeting throughout.
BoyleSports shop fronts are clean and clear and the interiors are fit-out to match, providing customers with a warm and welcoming experience, no matter which BoyleSports Store they enter. Stores are regularly maintained and kept up-to-date, which is something that has helped the company build upon its success. The result is a strong collection of stores, backed by dedicated and knowledgeable staff which meet the customers’ needs.

A spokesperson for BoyleSports, said:
“In February 2011, BoyleSports took over 17 shops from Celtic Bookmakers, saving 100 jobs, then later that year BoyleSports saved 65 jobs with a strategic takeover of 15 William Hill shops. This greatly enhanced our existing estate, bringing the total number of shops to 182 nationwide at that time. This has helped further solidify our position and with more than 200 shops now, BoyleSports is the largest independent bookmaker in Ireland.
“Our customers are always our primary focus and we are committed to continued investment in our services and facilities, giving customers the very best possible BoyleSports experience. To ensure this, our 1200 employees are thoroughly trained, passionate about sports betting and committed to offering customers a service that is recognised throughout the industry for setting new standards.
“BoyleSports offer integrated betting opportunities across numerous channels, including comfortable and welcoming retail branches nationwide; online betting for multiple sports and entertainment bets, live sports betting, poker, casino, bingo, lotteries and games; bet anywhere, anytime with BoyleSports mobile and android app; and Fon-A-Bet, our freephone 24hr phone betting service, which is staffed by highly trained, knowledgeable and customer-focused agents.”

As well as its collection of stores, BoyleSports is a prominent brand in sports sponsorship, with past sponsorships including Sunderland AFC and Leopardstown Racecourse, amongst others. In addition, BoyleSports is involved in a number of local and national charitable organisations and is a regular contributor to fundraising enterprises.

BoyleSports is a responsible bookmaker, with a clear focus on providing customers with an enjoyable gaming experience across all its channels. For further information about BoyleSports, please visit:
Diamond Projects

Diamond Projects is an interior fit-out contractor, specialising in fit-out works for retail and hospitality projects. The company has been in operation for 22 years with betting store fit-outs being one of its largest repeat customers.

Past projects for Diamond Projects have included Cloud 23 Manchester, offices for AMEC, Bet-Fred, shops for Jennings Bet, David Plucks book makers and Roar Betting. In addition, Diamond Projects has provided fit-out services to BoyleSports stores.

Diamond Projects Designer, Ryan McKeown, said:
“Our involvement with BoyleSports Stores starts at the early design stages where we make numerous propositions until we have a finite idea. Once we have the layout and feel of the shops we design all layouts in detail. We manufacture all the components in-house via our workshop and work closely with the manufacturing team to ensure quality and consistency across the stores. Once everything has been manufactured we ship it over to Ireland and our teams on the ground fit out and install everything in the store. As it is an ongoing relationship we are constantly improving and coming up with new designs and elements for the stores to improve the overall look and usability for the customers.
“It is important to be involved with BoyleSports due to the ongoing relationship we have built with them over time; some of the shops that we design we have fitted out two or three times over the past 20 years. It is important to us that our clients feel that we have done such a great job that they continue to use our expertise.”

Ryan added:
“We pride ourselves on being able to provide our customers with design and build perfection. Being involved in the design stages mean that the whole job becomes more efficient being able to get exactly what a client wants manufactured and installed to their specific needs.”

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