London & South East Premier Hospitality

VQ Restaurant

VQ Restaurant
Written by Roma Publications

VQ Restaurant – Notting Hill

VQ Restaurant

VQ’s unique and buzzing 24-hour eating and drinking concept has come to Notting Hill. The new Café-diner has opened on Pembridge Road – joining sister restaurants in Bloomsbury and Chelsea – and is already a hit with diners.

In charge of the design works on the project were BusbyWebb who pride themselves on creating great interior experiences centred around the customer. Having worked previously with VQ, they are very aware of how best to design and deliver the brand essence and spirit of the all day diner.

The main contractor on the site was DG Professional Interiors, a company that has also worked with VQ on their previous sites. DG Professional Interiors are a highly reliable, commercial shopfitting service combining cost effective, friendly and expertly finished interior fit-outs.

The VQ design was based around the theme of all day dining – the space features a changing colour LED wall, adapting to the look and feel of the environment over the day, from morning through to evening. Light Emissions, the London based creative architectural LED video display company, provided the custom designed LED display. Consisting of thousands of very powerful LEDs behind a rear projector diffuser and a textured glass panel, the screen is capable of not only producing ‘mood’ images, but can also run video effects to produce any mood or image.

The designers have created a space using angles and mirrors to cleverly make the space appear more open, and timber angled walls with deeper/darker tones of grey helped to link the design back to the VQ Brand. The café-diner also comprises a polished concrete bar.

The team was keen to avoid the ‘raw stripped-back Shoreditch look’ – their VQ restaurant is much more uniquely slick and more defined, featuring much more colour and textures than the usual bar. The restaurant has certainly achieved that vision, with the shop front opening up with sash windows and a timber panel with sophisticated VQ branding – allowing maximum use of space and lighting.

VQ Restaurant

Understandably, the biggest challenge BusbyWebb came across during the build work was trying to make the fairly narrow space feel bigger – the building isn’t overly spacious so fitting the interior was complex. However, despite the challenges, the designers achieved what they set out to do and the final product is certainly one to shout about.

Interiors Director James Coates told Premier Hospitality:

“This project has been great for us and helping VQ move onwards and upwards with their new ventures is a pleasure.”

The VQ Notting Hill restaurant began constructing March 2016 and is now open for business.

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