London & South East Premier Hospitality


Written by Roma Publications

Queens reigns supreme once again


A wide ranging refurbishment, just completed, has created a spectacular brand new interior that pays homage to ice skaters and bowling lovers of decades gone by at Queens on Queensway, West London.

The venue, which comprises 45,000sq ft of comprehensively re-designed and refurbished eating, drinking, skating and bowling space, has been entertaining Londoners since the 1930s.

The breathtaking new interior incorporates 12 state-of-the-art bowling lanes, an ice rink and two contemporary bars, all designed in an industrial, British-retro style.

As part of the new Queens, the venue has also launched Jimmy’s Diner in partnership with renowned pop-up restaurateur Jimmy Garcia, established food writer, author and resident chef on ITV’s This Morning.

The new interior was created by Design LSM, with Heath Projects as the fit out contractors.

Steven Wragg associate of Design LSM said: “The previous interior was not cohesive and had become very dated, so a complete re-design was needed.”

“Initial works included two months of stripping out with layers of decor and redundant services being removed that had built up over the years.

Most of the services, including electrics and drainage, were renewed. This was quite a challenging element of the project, due to the fact that some of the services needed to remain running whilst others were renewed.”

The venue is entered on the ground floor, which features a reception including a ‘meet and greet’ area incorporating displays of vintage skating and bowling artefacts with the newly designed Queens logo prominently displayed throughout. Feature timber slats have been installed across the ceiling and along the bulkhead of a red and white staircase which leads down to the basement.

The new restaurant, bowling area, bar and ice rink are located downstairs.

The bowling area is visible through a wall made up of vertical timber slats, glazing and vintage Crittall style windows which divides it from the adjacent new 75 cover restaurant, which incorporates banquette seating.

Space for the new restaurant was created by re-locating the original 12 bowling lanes further to the rear of the space.

Steven Wragg said: “Some of the services on this floor are exposed, to we visually camouflaged these by painting the ceiling grey and installing low-level lighting. All of the joinery is in light coloured birch-faced ply which stands out against the darker background.

Additional design features include a mixture of timber effect vinyl flooring, polished concrete flooring, tiled walls and a number of ceiling rafts. The space also includes a number of structural columns, most of which have been painted, with the remaining columns, which are located in the restaurant, having been tiled. Furniture is in a mixture of laminates and spray painted frames.

Steven Wragg said: “We have used quite a mixture of materials in the overall design palette, but as the space is large it can take this without looking too busy.

“Generally we have used track lighting, with feature bespoke vintage style lighting and further feature lighting projecting from the columns in the restaurant and bar areas. The walls to either side of the bowling lanes and within the reception area have been decorated with bespoke wallpaper featuring the new Queens logo.

“This was an important and interesting project for us,” he concluded.


Vavona is an accomplished manufacturer of bespoke joinery and cabinetry for commercial and residential properties throughout London and the South of England. The company’s approach is founded on the development of long lasting relationships, which it has created with architects, designers and developers.

Vavona has been operating in the commercial and residential sector for the last 15 years; however, the company is backed by more than 30 years’ of experience. Past projects have included 1508 London and Paragon Capital Tower Waterloo, as well as works for Applegate Developments, HPM Developments and Ellmer Fit Out.

Most recently, Vavona has been involved in the Queens refurbishment project. Working on this project, Vavona supplied and fitted all the banquette seating, including the restaurant booth and bar seating; installed the reception desk and cladding; and fitted various joinery products throughout the venue.

Vavona Managing Director, Charles Dee, said:

“At Vavona, we love to challenge ourselves and this project is particularly challenging. One of the joys with working in our industry is that no two projects are ever the same. The designers of this particular project have some really inspiring, creative and interesting ideas – which is just wonderful to work with. The venue itself is very well known, so being able to contribute to the refurbishment is such an honour and will be very rewarding.”

Charles added:

“Supported by decades of experience, a comprehensive CAD drafting facility and fully equipped factory, we have an established reputation for quality, expertise and professionalism. Vavona brings together highly skilled and experienced people to deliver projects of outstanding quality and workmanship.

“Our team of Directors, Drafters CAD Technicians and Project Managers have over 150 years’ experience between them and each of our skilled joiners has an average of 15 years’ experience in the trade. It is fair to say we’re experts at what we do.”

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