Premier Hospitality

Design Coalition

Design Coalition
Written by Roma Publications

Design Coalition – Inspiring excellence for world-leading brands

Design Coalition

Describing itself as ‘a coalition of passionate and creatively skilled individuals who believe that great design has the power to engage, enrich and inspire’, Design Coalition is a multi-disciplinary practice specialising in all areas of the hospitality sector.

The practice boasts an impressive portfolio including blue-chip national and international Clients – such as Crowne Plaza, Holiday Inn, Indigo, All Bar One, Miller and Carter Steakhouse, Marco Pierre White Restaurants, and Aspers Casinos – which speaks for itself.

Design Coalition Managing Director Tony Booth said: “Design Coalition was established in 1982 and have since worked on a wide variety of national and international projects within the hospitality sector, including hotels, restaurants and casinos.

“We offer Clients a wide range of services spanning brand evolution, concept creation, interior design and contract administration, working on schemes ranging from refurbishments to acquisition projects providing everything from initial concept through to construction and Project Management. Our team understand and appreciate all the disciplines that contribute to the successful creation and delivery of a project.”

The company’s head office is based in Ongar, Essex and they also have a London studio headed by Senior Designer Sarah Hardwidge.

Roy Kirby, Director said: “In terms of hotels, the work we undertake is varied, with the majority of projects being for national brands by Marriott Hotels and IHG, such as AC Hotels by Marriott and Holiday Inn, Crowne Plaza and Indigo for a number of different groups and owners such as QMH, Valor Hospitality Europe, Westmont Hospitality Group as well as lots of privately owned hotels and groups such as GLH. The nature of our commissions being equally as varied, bedrooms, public area spaces, complete hotel development, design consultancy and core investment programming and roll out.

“Two of our recently completed projects include The Holiday Inn at Plymouth being transformed into a Crowne Plaza which includes a top floor Marco Pierre White restaurant overlooking the Hoe plus the conversion of the Holiday Inn Harrogate again into the Crowne Plaza portfolio.”

Continuing to expand on the variety of the work Design Coalition, Roy added:

“We were introduced to Bilderberg Hotels in the Netherlands for Westmont. We were commissioned to help the Dutch hotel group to compete with international brands, resulting in a year long relationship as design consultants completing hotel refurbishments in Rotterdam and Amsterdam, plus restaurants for Dutch Michelin Chefs Erik van Loo and in Amsterdam “De Kersentuin” for Stefan van Srang. More recent European work saw us working with AC Hotels from Madrid and the successful introduction of the first two AC Hotels by Marriott in the UK for owners Valor Hospitality Europe at the Mailbox Birmingham and Salford Quays.

Design Coalition

“We have also been fortunate to enjoy working with many London hotels for GLH former Thistle and Guoman Hotels. Completing what was a rolling programme of development across London which also saw us involved in the Far East with procurement from Shanghai and Malaysia and completing hotel transformations in Kensington Gardens, Euston, Trafalgar, Piccadilly and more recently a minimalist conversion of the public spaces at Marble Arch Amba Hotel.”

Tony Booth added: “In recent years we have worked in collaboration with Big Easy Restaurants to deliver their flagship ‘Big Easy BBQ and crab shack restaurant in the new Crossrail terminal at Canary Wharf and also act as designers for the first two super casinos in the UK, both with Aspers Casinos, one being at Westfield Stratford City and occupying 65,000sqft of floor space including gaming, restaurants and 3 bar areas.

“Working for many years with one of the UK’s largest operators for restaurant, pubs and bars, Mitchells and Butlers, they have acted as lead designer for All Bar One, Miller and Carter and Harvester Restaurants. Our role is to work closely with construction, marketing and operational teams. For Miller and Carter we were asked to join part of a small core team sourcing inspiration from both the US and UK to develop a new quality steakhouse concept for the group. Miller and Carter now operate over 60 restaurants nationwide.

“In addition we also act as lead designer in the UK for All Bar One, being appointed following a successful design competition, the last year has seen us design and project manage several new acquisition sites including airport and railway hubs. We also have a long relationship with Harvester restaurants which have over 230 sites in the UK and over a period of time we have overseen new evolutions for the brand and delivered many new sites based on a family friendly approach and environment.”

Sarah Hardwidge said: “We are a coalition of passionate, creative skilled individuals who believe that great design has the power to engage, enrich and inspire.

“We are focused on creating tailored innovative design solutions for any business, and as a company, Design Coalition are dedicated to nurturing individuals with a strong emphasis on personal and professional growth.”

Phelan Construction

Phelan Construction is a main contractor specialising in hospitality and leisure construction and fit-out projects who over the past 30 years has delivered a vast range of high quality projects ranging from the £3.5m fit out of Aspers Casino in Milton Keynes, to the £15m refurbishment of the Grade I listed Pratts Hotel in Bath. Whether you are looking to roll out a new restaurant brand or to deliver a prestigious high end hotel project Phelan has the experience to deliver the best results.

Having completed a host of projects with Design Coalition over the past 10 years, including the prestigious refurbishment of Crown Aspinalls on Curzon Street, the fit-out of Aspers Casino, Milton Keynes, various Holiday Inn refurbishments and the design and construction of 5 high-end flats on Marylebone High Street, the synergy between Phelan and Design Coalition remains strong. With Design Coalition remaining leaders in the field of hospitality and leisure design and architecture it remains important for Phelan to maintain the strong relationship that has been formed over the past decade.

Phelan Construction takes pride in delivering Perfect projects through Passionate People and it is this ethos that the company attributes its ongoing success.

Phelan Construction – Pride | Passion | People

Design Coalition

  1. Oakley and Sons Ltd

Since their establishment in 1954, G. Oakley and Sons Ltd have been dedicated to providing exceptional ‘new build’ & refurbishment quality and service. Testimony of which is their ever increasing list of major clients and award winning portfolio of projects.

All projects are overseen from the main office in Cowbridge, South Wales which also accommodates their in-house joinery workshop and Mechanical and Electrical departments.

  1. Oakley and Sons Ltd have carried out different refurbishment and new build projects, working within live environments, confined sites and to short programme constraints. Close support with the client and their team ensure zero defects and the programme is met.

Alongside modern new builds, G. Oakley and Sons Ltd have proven a track record in traditional construction. Complete demolition and reconstruction of historic thatched buildings, such as the Blue Ball Inn, Sidmouth and the Bush Inn, Cowbridge for the Punch pub company. G. Oakley and Sons Ltd are equally at home in the construction of new build projects, as they are in refurbishing a fire gutted public house, or multi-phase, high quality fitting out works.

  1. Oakley and Sons Ltd have carried out refurbishment and fit out projects for many varied clients such as Mitchell & Butler, Premier Inn, Green King, S.A.Brain and David Lloyd Leisure.
  2. Oakley and Sons Ltd are pleased to have had a working relationship with Design Coalition for over 15 years with Mitchell & Butler and other mutual clients. They have found Design Coalition an efficient and insightful team to work with over the years predominately with Harvester and Miller & Carter Brands.

By not limiting their operations to one field of construction G. Oakley and Sons Ltd are able to operate with competence and confidence in all situations, knowing that they have the management and sub-contracting resources to be capable of undertaking new build residential, commercial or public developments successfully.



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