Quadrant Design: In focus
At the forefront of creative interior design and architecture since 1998, Quadrant Design produces thoughtful, individual designs for a vast range of clients. Predominantly working in the retail and hospitality sectors, Quadrant Design is made up of highly skilled designers, architects, digital media specialists, branding experts and technicians.
Based in Reading, the company initially started out facilitating architectural implementation but over the course of time has developed and expanded the services it offers. Quadrant Design now works across interior design, architecture and digital media, from concept to implementation.
The firm’s main strength, however, is its design skill. Having initially worked predominantly in the retail sector with clients such as The White Company, Radley and H&M the company is now making similar strides in the hospitality industry.
Speaking to Premier Hospitality, Matt Sears, Director at Quadrant Design, talked through some the company’s most recent projects and the work involved:
“When I first started with the practice I was working more on the retail front with the likes of Goldsmiths and Gap. One of our early hospitality relationships was built with Pizza Express. I started working with them nearly six years ago and we at Quadrant Design have had a very strong association with them ever since. We have been retained as one of their key concept designers and have had the opportunity to work on projects across the UK, Ireland and more recently internationally.
“The most recent Pizza Express restaurant we worked on was in York and involved a refurbishment of the existing site. The building is listed so the project had its challenges. One of the key briefing notes we were given by Pizza Express was about creating more of a relaxed ‘members club’ feel.
“The previous design for the restaurant was very bright so one of the main things we considered was to tone this down to make it feel intimate. The design of each of the spaces leans towards a private club feel but we also created the spaces into zones with each one feeling different.”
Initial feedback on the York site has been positive, with Matt adding:
“People probably don’t realise that every Pizza Express site is very different and is always tailored on to the local area, whether that’s through a link to someone well known locally or the building’s previous use. York, for instance, was an old gentleman’s club when it was first built and we used that for the direction of the design and artwork.”
Future Pizza Express projects will include a site at The Lexicon Bracknell – a brand new shopping and leisure destination opening in September 2017 – and a project in Newbridge, Ireland.
A more recent relationship for Quadrant is with burrito and taco specialists Tortilla. Founded in 2007, Tortilla has grown rapidly with sites across London and further afield. Quadrant recently completed its first restaurant for the brand in Newcastle’s Eldon Square. Matt expanded:
“As this was our first project with the team at Tortilla there was a lot to learn. They did afford us complete creative freedom in terms of the design which for us is fantastic. They showed us around the existing sites but gave us the brief to put our own stamp on the brand. I think what we’ve created is a pretty amazing restaurant.
“This sort of complete creative freedom is not something we get very often but it showed a lot of confidence in us and we love a challenge. What we created maintains the language of Tortilla and the vibrancy and colour that come with this, but with an added contemporary twist. A great deal of their design originally was industrial with a lot of metal and timber finishes.
“Again the feedback has been really good. The feedback from the Tortilla team was that it was an evolution from what they’ve done before which they really liked.”
The relationship with Tortilla will continue with a future site in the London Borough of Dalston. In contrast to the Newcastle branch, this will have a much more independent feel.
Coppa Club is another hugely exciting and developing brand which Quadrant Design has been fortunate to work with as Matt explained:
“We have completed 3 sites with Coppa Club now, the most recent being St Pauls, and are looking at a number of very exciting new projects. Coppa Club is a brand that is always looking at new experiences to make its customers as comfortable as possible at any time, day or night.
“This is an integral part of the development of the design for every site, ensuring that whatever your reason for visiting – whether it’s for a coffee and a bite to eat; sitting in the lounge with your laptop to work; socialising with friends at the bar over a cocktail; or for a more formal meal in the restaurant – each site has areas to make you feel at home.
“We have really enjoyed working with the team at Coppa Club who are all hugely passionate about the experience and the products they offer their customers. This is a brand that really thinks about making the customer feel comfortable, anywhere, and the space planning and design plays an integral role in achieving this. We are really enjoying the development stages of the upcoming Coppa Club’s we are involved in for 2017.”
The work Quadrant has carried out for Pizza Express, Coppa Club and Tortilla – three very different brands with contrasting demands – demonstrates the firm’s flexibility and adaptability. Each project presents new directions and requires a fresh approach, as Matt concluded:
“As a business we are very flexible in what we do and we’re always striving to try and push client expectations also. We want to offer something different on each site which is probably something we’ve learned from the years of working with Pizza Express. It’s nice to add something unique to each project rather take a formulaic ‘cookie cutter’ approach.
“As a company we’ve grown and developed based on building good working relationships with clients. In the last 18 years we’ve never lost a client and we take great pride in that. We’ve obviously built a great deal of connections and a large percentage of the work that we do is through recommendations.
“We’re passionate about food and beverage as a company. As a foodie myself, it’s great to see new brands and new ideas reach a more mainstream market. Being involved in that from the design side is a privilege.”
For more information on Quadrant Design and more examples of current work, please visit: quadrantdesign.co.uk/.
Meridian Design & Build Limited
Meridian Design & Build Limited specialise in restaurant and retail fit-out projects and high-end residential works. The company has been in operation since 1997 and in November, Meridian Design & Build Limited celebrates its 20th year.
Throughout the past two decades of trading, Meridian Design & Build Limited has worked with numerous worldwide corporations, delivering exciting new schemes and designs, with Pizza Express being one of Meridian’s oldest clients. Meridian Design & Build Limited has worked on various Pizza Express sites, alongside Quadrant Design, including Andover, Southampton, Paddington Coulson, as well as Firezza (Pizza Express) on Dean Street, Soho.
Other major clients for Meridian Design & Build Limited include Franco Manca, The Real Greek, Wagamama, Nando’s, Coya and Paul Bakery, ASK, Wasabi, Bella Italia, Café Rouge, Gourmet Pizza, Obica, Tortilla, Randall & Aubin and Starbucks, amongst others.
Mark Adams, Project Coordinator at Meridian Design & Build Limited, said: “Here at Meridian we pride ourselves on our ability to work closely with the entire project team from the offset, providing us with the opportunity to deliver fantastic schemes which meet the architects/designers overall view and project aspirations, all remaining within programme and budget.”
Mark added: “When called for, we can also assist with planning applications.”
PARSON is a main contractor/management contractor specialising in commercial interior construction & fit out works. The company has been in operation since 2007 and this year PARSON is celebrating its 10th anniversary.
Past projects for PARSON include Pizza Express/Milanos in Liffey Valley, Dublin; Nandos, Whitewater Newbridge; Zizzi, Victoria Square, Belfast; GBK, Liffey Valley, Dublin and Temple Bar, Dublin. Other projects have included Eddie Rockets, Eason O’Connell Street, Lifestyle Sports and work for the O’Callaghan Hotel Group.
Eamon Groome Managing Director of PARSON, said:
“PARSON is driven by the goal to exceed our clients’ expectations and we are resolute in keeping the best interests of our clients as our highest priority. For over 10 years our team has delivered projects on time, on budget, to the highest quality and the highest standards of safety.
“It was in 2008 that PARSON completed our first project with Pizza Express and we are very proud that we are still working with this prestigious brand. It was also important for us as this was our first project with Paul Hindmarsh and his team at Quadrant Design.”
“PARSON is extremely proud of the client list which we have cultivated and unique projects we have completed on behalf our clients and their professional teams. We love getting imbedded with our clients’ teams, innovating and delivering together. The reward for this passion is that year on year, 70% of our projects are with existing clients.
“This is just one of the factors which set us apart from the competition but what truly set us apart is our people. Clients appreciate our passion for quality, our professionalism and integrity. Equally, clients appreciate PARSON’s ‘can do’ attitude and how we work hard to avoid surprises. The proactive approach to projects – “Foresee the issue before it becomes a problem” – makes PARSON a contractor that people want to work for and which clients want to work with.
“The number one priority on every PARSON project is the doors opening on time, on budget and to the highest standards of safety. We always hand over a space of real quality with an excellent finish, so it is ready for business in every way.
“It is always PARSON’s goal to exceed expectations.”