END. Clothing – A new store concept by Brinkworth
Menswear fashion retailer END. already has a very successful online business and a store in
Newcastle. Brinkworth are working with END to fine tune their retail concept and develop new sites.
The first location for the new design is in Glasgow. Set within part of the old Central Post
Office building on Ingram Street, the long, narrow and high unit is of extreme proportions, presenting an atypical space for retail. Brinkworth have taken this as a source of inspiration and used the space to an advantage.
From the entrance the cavernous space is celebrated with long sight lines, mirrors and the repetition of vertical perimeter elements to accentuate perspective. The shop signage is a three-dimensional steel frame ‘END.’, that is extruded to extend into the main store, with a repeated sequence of the word highlighted in neon. Altogether this works as a draw into the space.
The sign ends at the middle of the store, where the ground floor reaches a monolithic marble opening, and the levels then divide into an upper and a lower ground area at the back. This marble portal houses the circulation core which links all floors and forms a crucial product launch area in the lower ground void, visible from every aspect.
Central to the store this space is supported with digital screen walls for brand content. The marble itself is a beautiful book matched ‘Calacatta Carrara’, which is also used on fixtures throughout.
The multi brand store consists of a highly curated selection of high-end lifestyle and fashion products, with an emphasis on footwear. The offer is arranged into three sections: contemporary/casual on the ground floor, street wear on the lower ground and high-end luxury on the upper ground. Each requires their own environments, while still all complementing each other as a whole.
Overall, the materials have remained in line with the first store, using brushed stainless steel, concrete, marble and maple, but refining their use and detailing to form a new family of bespoke fixtures. The retail furniture is lightweight and elegant at ground and upper ground level, which then transforms into a more solid version for the streetwear area.
A consistent rhythm of vertical timber batons run down the length of the space to the back walls, providing the framework to support linear shelving and rails. The flooring is polished concrete until you reach the upper ground level, where it becomes beautiful maple chevron parquet.
The impressive footwear range is given priority, displayed in an illuminated recess against perfectly book-matched marble. The wall stands at the back of the lower ground, enticing sneaker fans down to this area. The back wall above in the luxury apparel floor is mirrored, to further play with the overall sense of perspective.
Graham Russell, Associate Director at Brinkworth said: “END. are a progressive and forward thinking brand and have very discerning taste. They are driven by a clear vision of what they want to achieve and this clarity of direction enabled us to creatively capture the spirit of END. as they develop their physical retail presence.”
The stores regularly hold product launches of limited edition sneakers and exclusive new ranges, generating a hive of activity and popularity. The new store design amplifies these events and ensures they are successful for both the business and the customers alike.
For more information about END. Clothing, please visit: www.endclothing.com
Brinkworth is a London-based design consultancy working across a range of disciplines including architecture, interior and brand design. Established in 1990, the company has worked with an extensive range of clients across various industry sectors, producing a diverse and international portfolio of work.
Clients include Nike, Supreme, Sonos, Rapha, Ben Sherman, Selfridges, Carhartt WIP,
Dabbous, LBi, Dinos Chapman, Converse, Karen Millen, Heineken, Tinello, All Saints and Biba.
For further information please visit: www.brinkworth.co.uk
Diespeker & Co – 136 years of craftsmanship
Founded in 1881, Diespeker & Co is a specialist supplier of marble, granite, terrazzo and other materials for flooring, tiles, cladding, worktops and bespoke designs. The company takes great pride in achieving innovation, quality, choice and craftsmanship, producing tailored solutions that surpass client objectives.
With skilled craftsmen, state-of-the-art Italian machinery and consummate experience of cutting, processing and polishing at a purpose-built London factory, the full service comprises site surveys, technical support, drawings, supply and installation, and aftercare. Diespeker also produces bespoke terrazzo using traditional hand casting skills to create unique table and countertops, plinths, bars and one-off design projects, including a working fountain for Vico in London.
For END. Clothing Diespeker supplied and installed bookmatched Arabescato marble cladding, countertops and plinths creating a stunning, mirror image effect. Site challenges included a fast turnaround of just four weeks from initial order to completion, and an eight-meter elevation with a requirement for top panels. The team was delighted to play a part in the creation of this striking retail interior.
Diespeker has an impressive client list including The Royal Albert Hall, Fischer’s of Marylebone, London Coliseum, Whistles, Wimbledon Tennis Club, Lloyds of London, Selfridges and Reiss and regularly supports up-and-coming young designers.