London & South East Premier Hospitality

The Oystermen


The Oystermen “Seafood bar & Kitchen” in Covent Garden


credit Greg Funnell @gregfunnell

This summer, seafood specialists The Oystermen have opened the doors to their first permanent restaurant in Covent Garden.

The Oystermen “Seafood Bar & Kitchen” in Henrietta Street will showcase the finest and freshest oysters and seafood from all four corners of the British Isles, promising exclusive new dishes as well as much-loved classics from their successful extended residency at The Sampler in South Kensington.

The Oystermen concept was born in 2014 when seasoned hospitality professionals and great friends Matt Lovell and Rob Hampton shucked oysters together for guests at Matt’s wedding. Since then the duo have earned a reputation for providing a relaxed, affordable and fun dining experience like no other; celebrating Britain’s finest and freshest oysters and seafood at events around London with their popup oyster bars and their ten month residency at The Sampler (in affectionately-dubbed ‘South Kensington-on-Sea’).

Opening in early July 2017, work on the project was undertaken by Reinvigorate Group ltd with many of the wood aspects of the design provided by Chiltern Wood Recycling, a wood recycling charity project in High Wycombe.

Speaking to Premier Hospitality magazine, Co-Founder Rob Hampton said: “It was very important to bring the cove and that feeling of being on holiday to Central London. Whilst you are spending your two/two and a half hours with us, we very much want you to forget about work and where you are and think I’m eating the nicest fish that money can buy in central London and therefore feel like you are not in the hustle and bustle of London.”

Under the guidance of Head Chef Alex Povall, who was previously a Senior Chef for Angela Hartnett, visitors to the new venue will be able to take their pick from top-flight oysters sourced directly from UK farmers and served every which way; ranging from freshly-shucked in the half shell to buffalo-barbecued and Cajun battered.

Alongside the oyster bar, guests can expect to enjoy a host of superb seafood, including hearty bowls of steaming hot mussels, big beautiful south coast crabs, plus shellfish platters piled high and perfect for sharing. The Oystermen’s new all-day menu will feature a selection of house-cured, smoked and pickled fish such as Whisky & Oak Smoked Trout, and smoked Mackerel & Horseradish Pate, also daily fresh fish specials.

Rob added: “Alex grew up in Weymouth fishing on the beaches there and he shares this passion for seafood and delivering greatness simply.”

A carefully-curated wine list will be available to accompany the seafood, as well as The Oystermen’s bespoke oyster stout brewed in collaboration with Canopy Beer Co and a collection of refreshing craft ales. Those looking for a post-work or pre-theatre treat can take advantage of the team’s renowned “Bubbles ‘n’ Oysters Happy Hour,” which will run every day from 3pm to 5pm and offer six fresh oysters with a glass of fine Crėmant du Bourgonge fizz for the insane value price of £10 only.


credit Greg Funnell @gregfunnell

Commenting on the launch of their first permanent “Seafood Bar & Kitchen,” The Oystermen co-founder Matt Lovell added: “The launch of The Oystermen “Seafood Bar & Kitchen” is the next natural step in delivering our fun, friendly, and fresh concept to the wider London audience. We have spent time sourcing brilliant products and ingredients through independent suppliers and also in selecting the team that will deliver only the best consistently.”

Rob concluded: “The feedback and footfall at our events and most notably our residency in South Kensington-on-Sea, has given the extra confidence in being able to translate our vision into reality. As a team, we’re more than excited to take the brand and business to the next level and relish the opportunity to continue growing and developing in such a strong market. “

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