Overseas Premier Hospitality

Hotel 50 Bowery

50 Bowery
Written by Roma Publications

Hotel 50 Bowery

Neighbourhood-inspired boutique hotel brand Joie de Vivre Hotels has opened its first property in New York City. The highly anticipated Hotel 50 Bowery opened in May in the heart of Chinatown. Located in a 21-storey building at the landmark address of 50 Bowery, the hotel welcomes guests with artistic energy, Asian-centric cuisine, and playful design.

The 229-room boutique hotel was developed by Chu Enterprises and is owned by two families with deep roots in the Asian community—the Harilela family in Hong Kong and the Chu family in New York.

Each one of Joie de Vivre’s hotels is an original concept designed to reflect its location and community. In tune with the brand’s vision, Wimberly Interiors led the design of Hotel 50 Bowery, thoughtfully incorporating influences from Chinese culture and the surrounding neighbourhood into the property.

The guestroom corridors have been created with the aim of transporting guests to a vibrant Chinese village at night through the use of dimly lit hallways punctuated by large, bold works of art from Beijing-based graffiti artist Dake Wong. All rooms have a contemporary look with subtle touches of Asian heritage. Alongside familiar materials like distressed oak floors and luxe linens, guests are introduced to the traditional chinaware colours of blue and white. This palette infuses with the signature hand-plastered headboard wall found in each guestroom.

50 Bowery

Hotel 50 Bowery is also home to three restaurant, bar and lounge concepts that draw influence from and reflect the dynamic and culturally-rich Chinatown neighbourhood. The Three Kings Restaurant Group, which includes partners Chef Dale Talde, David Massoni and John Bush, oversees all culinary concepts for the hotel, as well as in-room dining and event catering.

Rice & Gold, the hotel’s 220-seat signature restaurant, offers contemporary Asian-centric cuisine, featuring dishes such as Arroz Caldo, Pancit Palabok, Thai Fried Chicken and Pho Soup Dumplings. Below Rice & Gold is The Green Lady, a parlor lounge offering live music and entertainment. Both Rice & Gold and The Green Lady are set to open this autumn. The Crown, a rooftop bar and lounge featuring globally-inspired street food and an Asian-inspired cocktail program can be found on the 21st floor of the hotel.

Embracing the destination’s rich layers of history and culture, the Museum of Chinese in America (MOCA) has installed a permanent exhibit located on the hotel’s second floor in The Gallery. The 1,500-square-foot exhibit, titled the Heart of Chinatown, explores the history of Chinatown’s core streets: Bayard, Bowery, Canal, Doyers, Elizabeth, Mott and Pell.

Speaking as the hotel opened, Karin Kopano, General Manager at Hotel 50 Bowery, said:

“We are delighted to celebrate the opening of Hotel 50 Bowery. The property creatively captures the culturally rich spirit of Chinatown, and we’re looking forward to welcoming neighbourhood locals and guests to this culturally-rich, one of a kind hotel.”

To book a stay, or for more information, please visit jdvhotels.com/50bowery.

Since its founding in San Francisco in 1987, Joie de Vivre has made curating authentically local and eclectic experiences its signature. Each one of Joie de Vivre’s hotels is an original concept designed to reflect its location and engage the five senses.

50 Bowery


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