Lussmanns : Grilled
Lussmanns Fish & Grill, the award-winning independent group, has opened its fifth restaurant at 21 High Street, Tring in Hertfordshire.
Originally built in 1922, ‘The Old Bank’ which the restaurant will now inhabit, is full of historic features that have been restored by Managing Director Andrei Lussmann and his expert team. Lussmann’s keen eye for detail and design has enabled him to reveal a spacious ground floor and install a mezzanine floor, with amazing views through a glass balustrade.
The three-month renovation has revolutionised the interior while upholding the building’s integrity. The restaurant houses around 70 covers in an interior that showcases a creative mixture of marble, wood, leather and glass, to create the contemporary, relaxed feel that epitomises Lussmanns.
Keen to find out a little more about the restaurant, Premier Hospitality recently caught up with Andrei to discuss the project. Andrei highlighted details about the building and explained the reason for choosing Tring for this latest addition to the Lussmanns portfolio.
Hi Andrei, thank you for taking the time to speak to Premier Hospitality. Why did you decide to open the new restaurant now? Is it part of a continued expansion?
“The shareholders and directors hoped to grow the business from three to five restaurants. It has been a slow process, but we want to make sure we develop properly while retaining a consistent level of service. Like any business, expansion doesn’t come lightly and takes a lot of time and effort behind the scenes. We hope to keep Lussmanns accessible and value driven.”
Is there a reason that you chose Tring?
“All of our restaurants are close together, so if one site has a problem we can support staff in solving the issue. The restaurants must stay open and operational; if that doesn’t happen then we fail. So, for us it’s very helpful to have a series of restaurants operating locally.
“Tring is a very pretty town and is easily accessible. The building is also very beautiful and lends itself nicely to the Lussmanns brand. Naturally we will be a bigger fish in a smaller town, which will allow us to attract more customers.”
Can you tell us about the building that you have chosen?
“Yes, it was the old HSBC bank and we transformed the site while restoring all the natural design detail that was there. When we first saw the interior it looked quite lacklustre, which was something we wanted to address. I put together the design and my approach has some consistency across all our restaurants while taking account of their individual character. It is a design that doesn’t need to be redecorated often – we like to keep it very simple but very appealing for diners.”
Is consistency important to the brand?
“We have used the same contractor – Michael Rhodes – for every project we have worked on to give us consistency. Michael runs a reliable, local business and his team help us to keep the costs low, while still offering us an exceptional finish.”
What does it mean to you to have this project completed and the restaurant operational?
“I’ve worked in hospitality for 28 years; it is very clear there is a huge need for restaurants that approach the serious nature of big name chains but are better than the lesser lacklustre restaurants at the other end of the spectrum. We try to incorporate the best of both worlds into our restaurants, showcasing a character in our buildings and charm in our staff. I think that’s why our restaurants have become so popular across the region.
“There is a huge sense of reward for us, particularly in having so many regulars and loyal locals that visit our restaurants.”
For more information about Lussmanns Fish and Grill in Tring, please visit: www.lussmanns.com/Restaurants/Tring/